| 标题 | Downfall - Boy |
| 广告公司 | Area 23, An IPG Health Company |
| 广告战役 | Downfall |
| 广告主 | The diaTribe Foundation |
| 品牌 | The diaTribe Foundation |
| 首次发布日期 | 2018 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 哲学 | This disease awareness ad compels physicians to proactively address childhood obesity with parents by reminding them about the importance of establishing a healthy lifestyle early on. Diatribe is working to increase the dialogue between pediatricians and parents, so they can raise healthy children who maintain their health into adulthood. The illustration shows how an unhealthy lifestyle as a child can lead to devastating health consequences as an adult. Poor eating habits early in life can easily lead to diabetes as an adult. The image shows an overweight child eating unhealthy food and suddenly crashing through the floor, where a team of doctors is waiting to catch him/her in a wheelchair/hospital bed. The doctors, wheelchair, and IV bag are symbolic of the serious medical complications that can arise and last forever from an unhealthy diet during childhood. |
| 媒体类别 | 平面 |
| 执行创意总监 | Tim Hawkey |
| 集团创意总监 | Bernardo Romero |
| Creative Director | Jesse Kates |
| 联合创意总监 | Jorge Munoz |
| 联合创意总监 | Guillermo Aracena |
| 文案 | Jesse Kates |
| 美术指导 | Bernardo Romero |
| 美术指导 | Jorge Munoz |
| 美术指导 | Guillermo Aracena |
| Illustration Company | Lamano Studio, Santiago |