Ladder - "So Dead"

FRED & FARID Los Angeles

FRED & FARID Los Angeles Los Angeles , 美国

奖项

2006

品牌: Ladder
国家: 美国

广告主: Ladder

标题	So Dead
广告公司	FRED & FARID Los Angeles
广告战役	So Dead
广告主	Ladder
品牌	Ladder
Posted	7月 2022
行业领域	保险
剧情简介	Most life insurance brands attempt to appeal to families with cheesy, overly-sweet, mushy gushy messaging. But as a family-owned startup, with a conservative media budget, Ladder Life Insurance could not afford to meld in amongst the category, or fly under the radar, with a typical approach.The brand recognized a truth: When one family member signs up for a really great life insurance plan, the rest of the family playfully jokes about killing the policyholder.Ladder launched a campaign called: “Life Insurance So Good, They’re Gonna Want You Dead.”In a film, a dad arrives home from work to find that the house has been booby-trapped by his wife, son, daughter, and even his dog. In the end, we realize it’s because Dad has a great life insurance plan with Ladder.RESULTS:Positive Brand Lift in Favorability: +920% above benchmarkPositive Consideration Lift: +73% above benchmarkVideo Completion Rate: 33x benchmarkYouTube Views: 2.5 Million
媒体类别	电视
长度	60 seconds
Chief Creative Officers	Fred & Farid
创意总监	Chelsea Steiger
Business Director	Nathan Smith
文案	Hilary Smith
执行制片	Amanda Van Caneghem
制片	Kristin Childers
制作公司	Kapsized
导演	Casey Storm
执行制片	Jed Herold
执行制片	Scott Kaplan
DP	Jake Polonsky
制片	John Gilliland
剪辑公司	Exile Editorial
剪辑师	Matt Murphy
Assistant Editor	Eduardo Wong
Editorial Company Executive Producer	CL Kumpata
HOP	Jennifer Locke
Post-production Producer	David Won
着色	Co3 / Los Angeles