Interfel - "Jamais trop"

LGM&co

LGM&co Paris, 法国

6612

品牌: Interfel
国家: 法国

广告主: INTERFEL

标题	Jamais trop
广告公司	LGM&co
广告战役	Jamais trop
广告主	INTERFEL
品牌	Interfel
首次发布日期	2022 / 4
行业领域	鲜菜及水果
广告口号	Never too much with fresh fruit and vegetables.
剧情简介	The film "Never Too Much" is a surprising and unexpected film, especially from a sector. It is a societal and authentic mirror film that plays on the parallel between the diversity of society and the diversity of fresh fruit and vegetables. society and the diversity of fresh fruit and vegetables. The film is made up of a succession of pop and colourful sketches that turn society's preconceptions on their head one by one thanks to the label NEVER TOO MUCH. Whether we are a human being, a fruit or a vegetable, in life we are "never too much", round, powerful, tender, intense... A generational film with strong emotional power thanks to the universality of the message, the tolerance of the subject, the openness to all differences. It gives fresh fruit and vegetables a modern and appealing image among the target group of millennials. "Eat your soup", "finish your green beans", "eat at least 5 fruits and vegetables a day". vegetables are too often associated with state or parental injunctions. parental injunctions. And yet, fruit and vegetables are the new stars of our diet... and advertising: to sell processed food products (vegetable soup, fruit juices, etc.), they are and advertising: to sell processed food products (vegetable soup, fruit juice, etc.), hygiene products (peach shower gel, etc.) and even new online shopping services (Getir, Gorillaz...). Unfortunately, fresh fruit and vegetables are often perceived as a constraint vs. a pleasure for the target group, 25-34 year olds. And yet it is the most attractive section of the supermarket is the most attractive thanks to all the diversity that makes up the stall: colours, flavours textures and fragrances. THE DIRECTOR – 30 UNDER THE SPOTLIGHT CHARLOTTE ABRAMOW The 30-second clip, directed by Charlotte Abramow, is a journey into a colourful world of diversity and change, where there is 'never too much', and is set to Depeche Mode's 1981 hit 'Just Can't Get Enough'. She plays on the similarities between the tastes and appearances of colourful characters: fruits and vegetables are never too hairy, never too round, never too mature, etc., with a sense of frivolity and indulgence that contrasts with the tone of most dietary recommendations.
哲学	The film is made up of a succession of pop and colourful sketches that turn society's preconceptions on their head one by one thanks to the label NEVER TOO MUCH. Whether we are a human being, a fruit or a vegetable, in life we are "never too much", round, powerful, tender, intense... A generational film with strong emotional power thanks to the universality of the message, the tolerance of the subject, the openness to all differences. It gives fresh fruit and vegetables a modern and appealing image among the target group of millennials.
问题	"Eat your soup", "finish your green beans", "eat at least 5 fruits and vegetables a day". vegetables are too often associated with state or parental injunctions. parental injunctions. And yet, fruit and vegetables are the new stars of our diet... and advertising: to sell processed food products (vegetable soup, fruit juices, etc.), they are and advertising: to sell processed food products (vegetable soup, fruit juice, etc.), hygiene products (peach shower gel, etc.) and even new online shopping services (Getir, Gorillaz...).
媒体类别	电视
长度	47 seconds
市场	法国
Soundtrack	Just can’t get enough – Depeche Mode
制作公司	Big Productions
导演	Charlotte Abramow
创意总监	Nicolas Gandrillon
Designer/Art Director	Timothée Dumas
Designer/Art Director	Delio Verna-Levieux
制作经理	Florian Simon
广告经理	Sophie Pedrosa
广告经理	Lise Jacob
广告经理	Loïs Caborderie
广告经理	Justine Martineau
广告经理	Maëlle Gruillot