标题 | Never Out A Place 1 |
广告公司 | B-Reel |
广告战役 | Never Out A Place |
广告主 | Ramsbury Single Estate Spirits |
品牌 | Ramsbury |
首次发布日期 | 2023 / 9 |
行业领域 | 含酒精类饮料 |
剧情简介 | Another part of the campaign is a range of beautifully shot still images of both the Ramsbury signature Gin and Vodka, carefully placed in locations both expected and unexpected to pay off the campaign tagline. B-Reel also helped refresh Ramsburys visual ID for the launch of this campaign, which can be seen across the assets on OOH and SoMe, as yet another way of making the brand stand out in the premium segment. |
问题 | The Ramsbury Single Estate distillery was born in 2015 on the English countryside, but since its beginnings they’ve always looked to go their own way. While many other distilleries linger on hyper local provenance, heritage or overused “field to bottle” language, Ramsbury and B-Reel chose a more unexpected, entertaining and bold approach with the campaign “Never out of place”. As the lead agency, B-Reel aimed to connect with a younger audience globally with a creative concept that stands out and breaks conventions for a premium spirit brand. This demographic values individualism and exploration which is a perfect match with the Ramsbury perspective that as long as you’re you, you’re home. |
媒体类别 | 平面 |
长度 | |
首席创意官 | Zack McDonald |
创意总监 | Afshin Moeini |
创意总监 | Christian Poppius |
Design Director | Gustav Stockman |
Designer | Sofi Faxling |
Brand Director | Caroline Deas-Ehrnvall |
导演 | Daniel Eskils |
摄影指导 | Mattias Rudh |
执行制片 | Daniel Eskils |
Gaffer | Mike Wahlberg |
Key Grip | Carl Holmboe |
剪辑师 | Fredrik Åkerström |
动作设计 | Andreas Godwin |
创意团队 | Gustav Gabrils |
创意团队 | Claes Holm |
制片 | Mei Li Heman |
Strategist | Thomas Eon |
Strategist | Line Jess |
制作公司 | Tarot pictures |
制片 | Dimona Fessahaye |
Focus Puller | Mauricio Waldo |
Grade | Sander van wijk |
音乐 | Hank Berggren |