| 标题 | Go Global |
| 广告公司 | Accenture Song (formerly Kolle Rebbe) |
| 广告战役 | Go Global |
| 广告主 | |
| 品牌 | |
| 首次发布日期 | 2015 |
| 哲学 | More and more B2B buyers worldwide are searching for products on the Internet. However, small and medium-sized German businesses still hesitate to use Market 2.0 due to lack of time, expertise or budget for export activities. As a result, they fall behind the international competition.What if using Big Data could help them find out, in a simple way, in which countries people are looking for their products – and how they can export and advertise there. The “Weltweit Wachsen” (Go Global) initiative offers entrepreneurs support in discovering and developing new export markets online. The heart of the initiative is a website that combines Google services Search, Translate and Trends, in a new way. After the user enters the product, input is translated into more than 80 languages and compared with corresponding search queries across the globe. The entrepreneur immediately has an overview of countries by ranking, product demand, competitors, Internet usage and online advertising costs. |
| 媒体类别 | 网站 |
| 客户主管 | Sandra Frundt |
| 客户经理 | Bjorn Hansen |
| 客户经理 | Bjorn-Thore Boetz |
| 战略企划 | Tim Keller |
| 首席创意官 | Stefan Wübbe |
| 集团创意总监 | Thomas Knüwer |
| 集团创意总监 | Oliver Ramm |
| 集团创意总监 | Peter Gocht |
| 创意总监 | Michael Ploj |
| 创意总监 | Christian Rentschler |
| 文案 | Oliver Ramm |
| 文案 | Peter Gocht |
| 文案 | Frederik Oesterlin |
| 美术指导 | Thomas Knüwer |
| 美术指导 | Sabrina Patzek |
| 广告公司制片 | Bey-Bey Chen |
| 广告公司制片 | Nina Offermann |
| Graphic Designer | Martin Strobel |
| Graphic Designer | Stephan Lorse |
| 制作公司 | Markenfilm GmbH & Co. KG |
| 导演 | Britta Waeur |
| 摄影指导 | Kaspar Kopke |
| 摄影指导 | Philipp Mall |
| Assistant Director of Photography | Jesse Mazuch |
| Assistant Director of Photography | Patrycia Lewandowska |
| 技术开发 | Falk Nisius |
| 技术开发 | Thomas Chille |
| 技术开发 | Yoshito Maeoka |
| Line Producer | Christopher Manz |
| Online Art Director | Jan Haase |
| Online Art Director | Patrick Gerull |
| 剪辑师 | Berthold Baule |
| 剪辑师 | Victor Holland |
| 剪辑师 | Sven Ducker |
| Banner Development | Gregory Jacobs |
| Online Concept | Christian Raschke |
| 音频工程师 | Felix Heibges |
| Web Hub Project Management | Tim Kaufhold |
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