| 标题 | 40 Million Reasons to Go Electric |
| 广告公司 | Superconductor |
| 广告战役 | 40 Million Reasons to Go Electric |
| 广告主 | Veloz |
| 品牌 | Veloz |
| 首次发布日期 | 2021 / 1 |
| 行业领域 | 环境与动物问题 |
| 剧情简介 | This distinctly Californian animated campaign mixes bright colors, hope, optimism, fun, facts and original music as it follows these superheroes on a road trip across California |
| 哲学 | What do Mark Ruffalo, Huron, Calif., Mayor Rey Leon, Watts, Calif., leader Mama Linda Cleveland, former California Air Resources Board chair Mary Nichols and California Energy Commission Chair David Hochschild all have in common? They are just a few of the superheroes on the screen and behind the scenes of Veloz’s latest Electric For All culture change campaign via creative agency Superconductor, “40 million Reasons to Go Electric” with an optimistic message the world could use right now. As California leads the way to a zero-emissions new car fleet by 2035, this campaign aims to show the country and world how to get there faster. Previewed at the Clean Energy for America Inaugural Ball and launching January 27 as the new administration advances its clean energy agenda, Veloz’s multi-stakeholder, multi-million dollar nonprofit, nonpartisan campaign is the product of unprecedented collaboration and spotlights local and global superhero agents of change fighting for social, economic and environmental justice, celebrating California’s many cultures, and underscoring the reasons each and every Californian has to go electric. Starring climate activist and Emmy award-winning actor Mark Ruffalo and Marvel’s Agents of S.H.I.E.L.D. star Chloe Bennet, Huron Mayor Rey Leon, Watts environmental justice leaders Mama Linda Cleveland and Jacquelyn Badejo, and Oakland, Calif., activist artist Favianna Rodriguez, the campaign features an avante-garde, bright and vibrant animation by animation house Laundry paired with an original Californian take on neo-soul-inspired music sung by the Barbadian-born, Los Angeles-based singer Ayoni. The campaign will be promoted with paid and social media with large-scale reach, and an electric car shopping online portal — ElectricForAll.org — that provides the most comprehensive consumer resource available on electric vehicles, with up-to-date makes and models and multiple shopping tools -- including search by ZIP code tools that identify car incentives and home charger incentives via the Home Charging Advisor. All elements of the campaign are designed to reach Californians where they are, and educate, inspire and empower them to go electric. Veloz’s Electric For All “40 Million Reasons to Go Electric” campaign is focused on one of the largest remaining barriers to the adoption of electric cars and trucks: outdated myths about cost, choice and performance. [See EFA webpage: Myths vs Facts.] |
| 媒体类别 | 互动 |
| 长度 | |
| Executive Director | Josh Boone |
| Programs Director | Lisa Chiladakis |
| Communications Director | Margaret Mohr |
| President and Founding Principal, Cater Communications | Morrow Cater |
| 首席创意官 | Chris Adams |
| Chairman | Todd Makurath |
| President/CEO | Luke Ricci |
| Executive Producer/EVP Sales & Development | Allison Amon |
| Chief Strategy Officer | Noel Sullivan |
| Talent Coordinator | Lara Friedmann |
| Coordinator | Luke Kancir |
| Creative Director/ art director | Jera Mehrdad |
| Creative Director, Copywriter | Ron Schlessinger |
| 设计师 | Jarrel Smith |
| Programing and Animation | Derek Mosher |
| 动画 | Laundry |
| 执行创意总监 | Jayson Whitmore |
| Managing Director | James Sweigert |
| Head of Production | Matthew Primm |
| 制片 | Dean Marchand |
| Production Coordinator | Adam Finley |
| Design & Illustration | Yeri Lee |
| Design & Illustration | Whitney Lam |
| Design & Illustration | Chris Yoon |
| Design & Illustration | Yuying Herr |
| Design & Illustration | Jessica La |
| Design & Illustration | Symphony Allison |
| Storyboards | Judah Dobin |
| Storyboards | Eddie Lin |
| 2D Animation | TJ Sochor |
| 2D Animation | Yongmin Park |
| 2D Animation | Stephen Villari |
| 2D Character Animation | Geoff Ciccarelli |
| 音乐 | Walker Music |
| Vocalist | Ayoni |
| 音乐作曲家 | Doran Danoff |
| Music Executive Producer | Stephanie Pigott |
| Music Executive Producer | Sara Matarazzo |
| 音乐制作人 | Danielle Soury |
| Mix | Lime Studios |
| Mixer | Rohan Young |
| Mix Executive Producer | Susie Boyalan |
| 剪辑公司 | Lark Edit |
| 剪辑师 | Mike Wolfe |
| Editorial Company Executive Producer | Betsy Beale |
| 演员/名人 | Mark Ruffalo |
| 演员/名人 | Chloe Bennet |
| 演员/名人 | Rey Leon |
| 演员/名人 | Favianna Rodriguez |
| 演员/名人 | Mama Linda Cleveland |
| 演员/名人 | Jacquelyn Badejo |