标题 | Gold Chain |
广告公司 | BBDO New York |
广告战役 | Gold Chain |
广告主 | Mars, Inc. |
品牌 | Snickers Ice Cream |
首次发布日期 | 2018 / 6 |
行业领域 | 冰淇淋 |
广告口号 | Summertime Satisfaction |
剧情简介 | Men’s jewelry isn’t the most traditional way to present long copy. But social video isn’t a traditional way to consume content. To ensure we cut through and captured our audience’s attention in the crowded social landscape while delivering the client’s message (that despite being the perfect cold treat for hot summer days, Snickers Ice Cream Bars traditionally aren’t top of mind for consumers in the frozen treat category) we created a fun and slightly absurd twist on the familiar summertime scene of a family beach vacation. The result was a whole new take on the |
媒体类别 | 电视 |
长度 | |
执行创意总监 | Gianfranco Arena |
执行创意总监 | Peter Kain |
Associate Creative Director/Copywriter | Austin Mankey |
Associate Creative Director/Art Director | Mike Motch |
导演 | David Shafei |
制作公司 | World War Seven |
Account Management Team | Kirsten Flanik |
Account Management Team | Susannah Keller |
Account Management Team | Tani Corbacho |
Account Management Team | Danee Fields |
Director of Integrated Production | David Rolfe |
Group Executive Creative Director | Amy Wertheimer |
执行制片 | Anthony Curti |
执行制片 | Ross Vinstein |
Line Producer | Michael Mitchell |
剪辑师 | Brendan Hogan |
剪辑公司 | Mackcut |
Sound Engineer | Sam Shaffer |
Visual FX | Eight VFX |
首席创意官 | David Lubars |
首席创意官 | Greg Hahn |
Editorial Company Executive Producer | Gina Pagano |
Flame Artist | Keigo Tanaka |
Flame Artist | Nyamekye Morgan |
Flame Artist | Julien Aucouturier |
Group Planning Director | Annemarie Norris |
Planning Director | Christina Stoddard |
Planning Director | Dexter Blumenthal |
项目经理 | Amy Orgel |
VFX Executive Producer | Abby Daniels |