| 标题 | All things beautiful come from nature |
| 广告公司 | Wieden + Kennedy |
| 广告战役 | WASO Launch Film |
| 广告主 | Shiseido |
| 品牌 | Shiseido |
| 首次发布日期 | 2017 / 7 |
| 行业领域 | 卫生及个人护理产品 |
| 广告口号 | All things beautiful come from nature. |
| 剧情简介 | Their campaign idea is ‘All Things Beautiful Come from Nature.’ A statement on both the product ingredients and the diverse millennial audience they’re for. They brought this idea to life with a film that combines nature and technology to create something beautiful. |
| 哲学 | CAMPAIGN CONCEPT: WASO believes that no matter who you are, if you’re true to ytheirself you are beautiful; simply because you come from nature. EXECUTION: They juxtaposed and combined the classic and breathtaking landscapes of the wilderness with the modernity of youth. The contrast of these timeless, dramatic vistas with confident, colorfully, stylized millennials will create a strikingly simple portrait that is a uniquely ownable aesthetic to WASO. They provided a visual toolkit for each product. Each toolkit will consist of ftheir different components: a wide portrait hero shot, a close-up portrait, an ingredient shot, and a product shot. These assets can then be used in a number of combinations across a range of media. Their campaign idea is ‘All Things Beautiful Come from Nature.’ A statement on both the product ingredients and the diverse millennial audience they’re for. They brought this idea to life with a film that combines nature and technology to create something beautiful. |
| 问题 | WASO: Introducing WASO, a new and distinctive product from Shiseido– designed for Millennials, crafted with authenticity. WASO products are inspired by the “washoku” philosophy, which is about bringing out the potheyr of minimal natural ingredients. IDEA: Their target audience–millennials–don’t believe in a singular definition of beauty. And neither do they. They believe that no matter who you are, if you’re true to ytheirself, you are beautiful, simply because you come from nature. They have launched WASO by creating a campaign which reminds their audience of this and in doing so celebrates their individuality and confidence. CHALLENGE: Their challenge was to find a simple voice for WASO, that is in tune with this millennial’s POV on beauty. |
| 媒体类别 | 互动 |
| 长度 | |
| 市场 | 加拿大 |
| 执行创意总监 | Tota Hasegawa |
| 执行创意总监 | Mike Farr |
| 创意总监 | Azsa West |
| 美术指导 | Sara Phillips |
| 文案 | Rebecca Pottinger |
| Strategy/Planning | Irina ToneHidemi Takeuchi |
| 广告公司制片 | Kana Wakabayashi |
| 广告公司制片 | Kosuke Sasaki |
| 制作经理 | Abby Marten |
| 制作经理 | Yoko Onodera |
| 设计师 | Ayano Takase |
| Communications Planning Director | Justin Lam |
| 客户经理 | Yoshiko Amano |
| 客户经理 | Kensuke Suemasa |
| 客户经理 | Kayoko Kinjo |
| 客户经理 | Karen Peng |
| 客户经理 | Kyoko Aihara |
| 客户经理 | Kentaro Hayashi |
| Print production | Key Visual |
| 摄影师 | Viviane Sassen |
| Print Producer | Simone Takasaki |
| 广告公司制片 | Marni Beardsley |
| Talent/Actors | Jenny Choi |
| Talent/Actors | Amalie Rose |
| Talent/Actors | Elliott Jay Brown |
| Talent/Actors | Torraine Futurum |
| Talent/Actors | Lotte Van Nort |
| Director / Editor | Julian Klincewicz |
| 导演 | Dvein |
| 导演 | Espaday Santacruz |
| 制作公司 | Blinkink |
| 执行制片 | Bart Yates |
| 制片 | Benjamin Lole |
| 制作经理 | Alberto Lopez Garrido |
| 摄影指导 | Juan Santacruz |
| Director of Timelapse | Tulio Ferreira |
| Focus Puller | Alvaro Rodiguez |
| Camera Assistant | Leticia Iniesta |
| Video | Hugo Dominguez |
| Gaffer | Nacho Ortiz |
| Grip | Vicente |
| Production Coordinator | Paloma Espinos |
| Assistant/Runner | Barbara Gonzalez |
| Assistant/Runner | Irene Sanchez |
| 美术指导 | David Diez |
| Art Assistant | Mireia Soto |
| 模型制作 | Alejandro Bravo |
| 模型制作 | Carlos Delgado |
| 制作公司 | Analog |
| Grade | Dirty Looks |
| Colorist | Steve Bearman |
| 音乐 | IVAN LLOPIS |
| Sound Designer | IVAN LLOPIS |
| Post-production Supervisor | Dave Burton |
| 剪辑师 | Maria Anton |
| Landscape Designer | Ana |
| Robots | Universal Robots |
| 电影 | Tulio Ferreira |
| Talent/Actors | Irie Jean Calkins |
| 制作公司 | Project Bumper Video |
| 制作公司 | On The Road Films |
| 导演 | Junji Kojima |
| 摄像师 | Masami Naruo |
| 美术指导 | Ayano Takase |
| 文案 | Victoria Trow |
| 制作公司 | TeeVee Graphics Inc. |
| 制作公司制片 | Takamasa Araki |
| 灯光主管/照明 | Wada |
| 摄像师 | Eriko Kimura |
| Camera Assistant | Yoshimori Azadu |
| Make-Up Artist | Katsuya Kamo |
| Make-Up Artist | mgr mitsu |
| 剪辑师 | Yujiro Izumi |
| Compositor | Fuminori Tsunakawa |
| 广告公司制片 | Kyoko Aihara |
| Web designer | RaNa design associates inc. |
| Web Producer | Masaki Endo |
| Movie Production | Kosuke Sasaki |
| 数字制作小组 | Joaquin Zuluaga |
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