| 标题 | Don't Know Your Place |
| 标题 (原始语言) | #Minohodoshirazu |
| 广告公司 | Wieden + Kennedy |
| 广告战役 | #Minohodoshirazu |
| 广告主 | Nike |
| 品牌 | Nike |
| 首次发布日期 | 2016 / 8 |
| 行业领域 | 服装 |
| 哲学 | The phrase "Minohodoshirazu" is typically used as an insult directed at people who are seen as overly ambitious. However, Nike believes that "not knowing your place"and not placing limits on yourself, is an ideal mindset for athletes. By combining the idea of "Minohodoshirazu" with "Japanese athletes challenging their limits,"we wanted to give the phrase a surprising, positive meaning.Agency: Wieden + Kennedy, |
| 媒体类别 | 影视 |
| 长度 | |
| 制作公司 | Dictionary Films |
| 导演 | Omri Cohen |
| 执行创意总监 | Mike Farr |
| 创意总监 | Hiroshi Kuyama |
| 创意总监 | Azsa West |
| 美术指导 | Yohey Adachi |
| 文案 | Takeshi Amata |
| 文案 | Andrew Miller |
| 执行制片 | Peter Grasse |
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