| 标题 | Whoppa ona Whopper |
| Brief | Because of Covid, any kind of in-person activation was off the table.So we filmed Tinie with 700 cameras, shrunk him to 1/100th of his size, and put him on Whoppers in AR.The activation launched with on-pack stickers in the UK, Colombia and Puerto Rico.For two weeks people scanned the sticker and got their gig from Tiny Tinie, turning every Whopper sold into a stage.Then we opened the experience up to people everywhere by sharing the experience across social – bringing the BK brand into homes all over the world. |
| 广告公司 | BBH |
| 广告战役 | Whoppa ona Whopper |
| 广告主 | Burger King |
| 品牌 | Burger King |
| Posted | 11月 2021 |
| 行业领域 | 餐馆与快餐 |
| 剧情简介 | When UK rapper Tinie released his track Whoppa, we knew we needed to collab.The result was Tiny Tinie Performs Whoppa on A Whopper.In a world with no live music, we turned every Whopper into a stage using AR. |
| 媒体类别 | 案例研究 |
| Chief Marketing Officer (CMO) | Katie Evans |
| 联合创意总监 | Ben Edwards |
| 联合创意总监 | Guy Hobbs |
| 创意总监 | Felipe Guimaraes |
| 首席创意官 | Stephen de Wolf |
| Social Creative | James McComb |
| Strategy Director | Saskia Jones |
| 广告公司制片 | Georgia Dickinson |
| 制片 | Thom Godsill |
| Lead Music Supervisor | Hywel Evans |
| 设计师 | Ali Freeman |
| 设计师 | Josh Bailey |
| 设计师 | Christian Tunstall |
| 制作公司 | Dimension Studios |
| 制作公司 | SNK Films |
| 制作公司 | Bully Entertainment |
| 音效制作 | String |
| 音效制作 | String & Tins |
| BSS Photographer | Korrie Powell |
| 音乐公司 | Warner Chappell |
| 音乐公司 | Parlophone Records |
More Work
SEE ALLCrow
- 品牌:
- Barnardo's
- 广告公司:
- FCB London
Tinie Whopper
- 品牌:
- Burger King
- 广告公司:
- BBH
Tiny Tinie
- 品牌:
- Burger King
- 广告公司:
- BBH