| 标题 | Winter Football Kit |
| 广告公司 | The Leith Agency |
| 广告战役 | Winter Football Kit |
| 广告主 | Irn Bru |
| 品牌 | Irn-Bru |
| 首次发布日期 | 2022 / 11 |
| 行业领域 | 啤酒，苹果酒 |
| 剧情简介 | Most IRN-BRU drinkers will be watching the World Cup at home this year. Chilling, sitting or laying down on the couch. To keep these armchair football fans warm and cosy IRN-BRU launched the Winter Footy Kit. In a twist on the usual classic kit, IRN-BRU went for comfort and cosiness over athleticism. The kit has been made out of wool and consists of a blanket, hoodie, gloves, hat and socks. To launch the kit we’ve created a social campaign that parodies a traditional kit launch and features fans wearing the Winter Football Kit posing comfortably on a couch to a voiceover from football pundit Rob Maclean. The campaign was launched together with custom IRN-BRU packs and cans with QR codes, giving fans the chance to win their own Winter Footy Kit. |
| 媒体类别 | Web Film |
| 长度 | |
| 创意总监 | Troy Farnworth |
| 创意总监 | Phil Evans |
| 文案 | Jacob Faretra |
| 美术指导 | Thijs Van Den Broek |
| 客户总监 | Owain Cowx |
| 客户主管 | Aaron Donald |
| 制作公司制片 | Kat Jordan |
| Assistant Producer | Jennie Robson |
| 导演 | Alessio Avezzano |
| 摄影指导 | Alessio Avezzano |
| Focus Puller | Rasmus Rani |
| Camera Assistant | James McLeman |
| Gaffer | Niall Smyth |
| Art Department | Matt Maitland |
| Wardrobe / Stylist | Matt Maitland |
| Make-Up Artist | Heather Snowie |
More Work
SEE ALLFlo
- 品牌:
- Emmie's Books
- 广告公司:
- The Leith Agency
Ella
- 品牌:
- Emmie's Books
- 广告公司:
- The Leith Agency
Alex
- 品牌:
- Emmie's Books
- 广告公司:
- The Leith Agency
For the Technical Players
- 品牌:
- Irn-Bru
- 广告公司:
- The Leith Agency
For the Reserves
- 品牌:
- Irn-Bru
- 广告公司:
- The Leith Agency
The Hottest Kit Launch
- 品牌:
- Irn-Bru
- 广告公司:
- The Leith Agency