标题 | Moonpig Father’s Day |
广告公司 | Quiet Storm |
广告战役 | Moonpig Father’s Day |
广告主 | Moonpig |
品牌 | Moonpig |
首次发布日期 | 2019 / 5 |
行业领域 | 小家电及家居配件 |
剧情简介 | Building on the success of the agency’s Moonpig campaign to celebrate Mothering Sunday, the ads use real people to talk about their experiences of becoming and being a father – from the realisation of the huge responsibility it entails, to the necessity of mastering dad dancing and dad jokes. The audience is then invited to give back to their fathers by letting them know how much they care by sending a Moonpig card or gift. |
哲学 | Behind the creative strategy is the insight that whilst we may spend less for Father’s Day than we do on Mother’s Day, expressing your love and gratitude for Dad matters just as much. Our campaign aims to celebrate dads and the relationships with their children, by getting fathers talking about their feelings towards fatherhood. |
媒体类别 | 电视 |
长度 | |
后期制作 | Quiet Storm Films |
客户企划 | Anna Coscia |
美术指导 | Seb Jamous |
文案 | Robyn Bowman |
客户总监 | Jenna Hayward |
制片 | Alex Azis |
剪辑师 | David Owen |
Sound Designer | Dave Robinson |
音效设计公司 | Creative Outpost |
摄影指导 | Marcus Autelli |