概要
Strategic marketing communications consultant with particular expertise in integration. Deep knowledge of all communications channels. Particular expertise in integrated marketing, shopper marketing and e-commerce.
Specialties: Advertising, media, contract negotiation, integration, integrated marketing, e-commerce, shopper marketing
Skills
- Integrated Marketing
- Advertising
- Marketing Communications
- Digital Marketing
- E-commerce
- Digital Strategy
- CRM
- Marketing Strategy
- Digital Media
- Analytics
- Brand Development
- Media Planning
- Interactive Marketing
- Online Advertising
- Brand Architecture
- Mobile Marketing
- Management
- Relationship Marketing
- Customer Insight
- New Business Development
- Leadership
- Shopper Marketing
- Strategy
- Creative Strategy
- Direct Marketing
- Creative Direction
- Shopper Marketng
- Integration
- Contract Negotiation
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
CEO
Geometry Global North America
April 2014 - Present (10年)
Shopper Marketing Head
WPP
September 2011 - Present (12年7个月)
Through WPP's The Store, heading up shopper marketing efforts at WPP to create customized shopper team offerings for large, global clients.
Global Client Leader
WPP
August 2008 - Present (15年8个月)
Oversee all WPP services working with Kimberly-Clark globally - advertising, media, research, analytics, digital, CRM, shopper marketing, e-commerce.
E-commerce Practice Lead
Ogilvy & Mather
January 2012 - April 2014 (2年3个月)
Leading Ogilvy's efforts to transform their e-commerce services to benefit clients.
Board member
Volunteer Connect
2008 - 2010 (2年)
Helped develop strategic vision and business plan. Led new identity and branding efforts.
Director of Integration
Mediaedge
April 2006 - July 2008 (2年3个月)
Oversaw integration of MEC assets - digital, retail, promotion, planning. Ran Cadbury Schweppes and Cadbury Adams, as well as Energizer, Schick and Playtex.
Ran integrated accounts like Star Alliance, ABB, Colgate, Miller Brewing, KFC, Dr Pepper/Seven Up and Burger King.
account executive
hdm
1986 - 1989 (3年)
account executive
hcm
1986 - 1989 (3年)
Education
MBA, Marketing
1989 - Present (35年3个月)
1975 - Present (49年3个月)
