| 标题 | SaveLearn (Film) |
| 广告公司 | Sancho BBDO |
| 广告战役 | Save & Learn |
| 广告主 | Almacenes Éxito S. A. |
| 品牌 | Almacenes Éxito |
| Posted | 6月 2021 |
| 产品 | Almacenes Éxito |
| 行业领域 | 零售、分销及餐馆 |
| 剧情简介 | Colombia is one of the countries with the worst proficiency of the English language and for a Colombian being able to access English classes or a good learning book is very expensive. We are the most important and biggest retail of the country, and we know besides everything, Colombians love to save. This is why we turned our promotional catalogs into our costumer’s first free basic English lesson. To make it happen, we translated more than 300 products in each catalog, almost 4,000 new words in English to learn. In every edition people could find new words and new practice exercises, and so while they save money, they also learn a new language. |
| 媒体类别 | 案例研究 |
| 长度 | |
| President | Carlos Felipe Arango |
| 首席创意官 | Mario Lagos |
| 首席创意官 | Sergio León |
| 首席创意官 | Hugo Corredor |
| 首席创意官 | Giovanni Martinez |
| Chief Strategy Officer | Andres Mauricio Carvajal |
| Executive Vice President | Natalia Perez |
| 执行创意总监 | Andrés Luque |
| 执行创意总监 | Jhonny Victoria |
| 执行创意总监 | Jairo Rubiano |
| 执行创意总监 | Julian Lozano |
| 创意总监 | Andres Garcia |
| 创意总监 | Felipe González Ávila |
| 文案 | Camila Ordóñez |
| 文案 | Mario Betancour |
| 美术指导 | Andres Garcia |
| 美术指导 | Andrés-Felipe Guevara |
| Social Media Team | Melissa Rojas |
| 制作公司制片 | Angela Rodriguez |
| 导演 | Juan Gómez |
| 摄影师 | Francisco Giraldo |
| Content Producer | Daniela Sendoya |
| Motion Graphics Artist | Andrés-Felipe Guevara |
| Business Operations | Luisa Niño |
| Digital Content Director | Camilo Fajardo |
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