Angela Rodriguez
VP, Strategic Insights at Alma
Coconut Grove, 美国
标题Better With Pepsi
广告公司
广告战役 #BetterWithPepsi
广告主 PepsiCo Inc.
品牌 Pepsi
首次发布日期 2021
行业领域 软饮料,奎宁水
哲学 For over 30 years, Pepsi drinkers have been cut out of the burger & cola pairing equation, sidelined and forced to compromise - but that is all about to change as Pepsi declares this week that Burgers go Better with Pepsi. A recently commissioned survey shows what we all thought - 60% of participants preferred their Big Macs, Daves singles and Whoppers with Pepsi over Coke. Anyone that shared a photo on Facebook, Twitter or Instagram of themselves with a Pepsi alongside any fast food burger of their choice purchased on Friday, May 28, with the hashtag #BetterWithPepsi, had their Pepsi comped by the brand, all day long. Alternatively, fans could click a #BetterWithPepsi ad on Facebook or Instagram, then sharing their receipt(s).
媒体类别 案例研究
长度
制作公司
VP of Marketing
Senior Director of Marketing
Creative Chairman & CEO
President & Chief Creative Officer
创意总监
创意总监
Group Account Director
VP of Operations
VP, Director of Production
执行制片
Associate Strategic Planning Director
SVP, Head of Strategy
摄影师
Paper Artist
Retoucher

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