| 标题 | First Timers |
| 广告公司 | adam&eveDDB |
| 广告战役 | First Timers |
| 广告主 | Unilever |
| 品牌 | Marmite |
| 首次发布日期 | 2023 / 9 |
| 行业领域 | 供涂抹用的脂肪食品 |
| 剧情简介 | The film features two puppets who try out putting Marmite on a slice of toast for the first time, they are invited to “stroke that” “push that” and “lick that” via a series of suggestive scenarios. |
| 问题 | Marmite is targeting young adults with a playfully suggestive campaign inviting them to experience their first time with Marmite, after YouGov research revealed that 43% of 18-24 year olds in the UK have never tried the spread. |
| 媒体类别 | 电视 |
| 长度 | |
| Audio Post | 750mph |
| Group Executive Creative Director | Ben Tollett |
| 首席创意官 | Richard Brim |
| 创意总监 | Colin Booth |
| 创意总监 | Ben Stilitz |
| 项目经理 | Linda-Aileen Macfarlane |
| Managing Partner | Tom White |
| 客户总监 | Max Sullivan |
| 客户总监 | Carrie Pollock |
| 客户经理 | Lydia Barber |
| Business Affairs | Layla Husted |
| Business Affairs | Jamie Hirst |
| Business Affairs | Martin Eels |
| 设计 | King Henry |
| Head of Design | Paul Knowles |
| 媒介公司 | MindShare |
| Business Director | Tess Domenet |
| 客户经理 | Anna Mason |
| 客户主管 | Megan Wieland |
| PR Agency | W Communications |
| Campaign Director | Grace Jackson |
| 联合创意总监 | John Wilkinson |
| 客户总监 | Paige Hartley |
| 客户总监 | Cameron Webb |
| 客户经理 | Ella Bull |
| 制作公司 | Smuggler |
| 执行制片 | Fergus Brown |
| 制片 | Amelia Hanbury |
| 导演 | Guy Shelmerdine |
| 摄影指导 | Jan Cabalka |
| 剪辑公司 | Shift Post |
| 剪辑师 | Saam Hodivala |
| 后期制作 | Absolute Post |
| Production Assistant | Megan Shaw |
| 特效 | Kieran Baxter |
| Lead Artist | Kieran Baxter |
| Colorist | Dave Ludlam |
| Music Agency | Big Sync Music |
| 音效设计公司 | Sam Ashwell |
| Mix | Sam Ashwell |
| Integrated Producer | Brittany Littlewood |
| 客户企划 | Liora Ingram |
| 客户总监 | Natasha Irwin |
| 客户总监 | Ismaila Bojang |
| Strategy Director | Alexandria Oliver |
| 导演 | Jess O’Donohoe |
| 后期制作 | Kirsty Ratcliffe |
| Music Supervision | Alicia Leinot |
| Sound Producer | Olivia Ray |
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