Pot Noodle - "Birdbox"

adam&eveDDB

adam&eveDDB London, 英国

2122

品牌: Pot Noodle
国家: 英国

广告主: Unilever

标题	Birdbox
广告公司	adam&eveDDB
广告战役	Nothing Fills a Hole Like Pot Noodle
广告主	Unilever
品牌	Pot Noodle
首次发布日期	2023 / 3
行业领域	预制餐品和脱水方便食品
哲学	Pot Noodle showcases Pot Noodle as the ultimate hole-filling meal with a new campaign “Nothing Fills a Hole Like Pot Noodle”. The images show all manner of holes, including a pool table pocket, a bird house and a washing machine drum lovingly filled with the delicious noodles to demonstrate its hunger satisfying abilities. Created by adam&eveDDB, the campaign also ventures into the debate around the pot-holed state of roads in Britain, where one road in every nine miles is in urgent need of repair. The campaign, spanning digital outdoor ads, print, social media and PR, will also specifically target sites and media publications in locations notorious for potholes in Surrey, Essex and Northamptonshire. The ads will also feature on a digital ad van which will drive down two of the potholiest roads in Surrey. Two of the targeted areas, Harlow in Essex and Brackley in Northamptonshire, are home to singer and pothole campaigner Rod Stewart and Mr Pothole respectively. The campaign is shot by Emmy-nominated filmmaker, photographer and artist Frederick Paxton, of Academy Films. As part of the campaign, social media activity includes a selection of filled-hole images that will appear on Pot Noodle’s Instagram feed. A bespoke GIF sticker pack will also launch on Instagram Stories, enabling fans to add Pot Noodle to their own content and fill a hole, digitally - with the hashtag #NothingFillsAHoleLikePotNoodle. The campaign is also supported by a PR partnership, created by W communications, with Mr. Pothole, an advocate for pothole awareness, who, as part of the launch, will be talking to the press and media to help raise awareness around the country’s pothole problem.
媒体类别	户外广告
音效制作	Factory Studios
音乐	SIREN
广告经理	Andre Burger
广告经理	Georgina Bradford
广告经理	Shannon Lennon-Smith
首席创意官	Richard Brim
创意总监	Mark Shanley
文案	Richard McGrann
美术指导	Andy Clough
Social Creative	Judith Tulkens
Joint Head of Integrated Production	Sally Pritchett
广告公司制片	Sophie Fletcher
广告公司制片	Amy Simmons
Senior Planner	Liora Ingram
Junior Planner	Lucy Wilson
Chief Executive Officer (CEO)	Tammy Einav
Managing Partner	Tom White
客户总监	Max Sullivan
客户总监	Hugo Evans
Project Director	Rasha Noronha
Head of Design	Paul Knowles
Head of CGI	Charlie Townsend
Senior Creative Artworker/Studio Manager	Dave Callow
Artworker	Sam Harris
Head of Digital Production	James Brown
Senior Interactive Designer	Adrian Baker
Motion Producer	Rebecca Hunnybun
Graphic/Print Producer	Tony Hutton
Junior Motion Creator	Honor Northridge
Design Director	Adrian Barker
Content Director	Dan Boulton
Assistant Producer	Jake Parker
媒介公司	Mindshare Europe
Media Business Director	Tess Domenet
Media Account Manager	Nathan Hope
Media Account Executive	Megan Wieland
OOH Agency	Kinetic
OOH Senior Account Director	Rikul Sudra
PR Agency	W Communications
PR Campaign Director	Grace Jackson
PR Associate Creative Director	John Wilkinson
PR Associate Director	Jess O’Donoghue
PR Account Director	Paige Hartley
PR Senior Account Executive	Ella Bull
制作公司	Academy Films
摄影师	Frederick Paxton
EP /Head of Photography	Charlotte Long
制片	Aidan Brooks
1st Assistant/Digi Op	Simon Wellignton
制作经理	Daragh McCann
Production Assistant	Dara Phillips
Runner	Luca Visockaite
Runner	Tai Carter
Sound Producer	Ethan Day
Audio Creative Director	Dan Beckwith
VFX Company	1920
Colorist	Kai Van Beers
2D Artist	Chrys Aldred
Senior Post-production Producer	Charlotte Griffin
音乐作曲家	Jon Clarke
音乐制作人	Sian Rogers
Music Production Assistant	Chris Christoforou