标题 | #TURNYOURBACK |
广告公司 | Ogilvy UK |
广告战役 | Dove #TURNYOURBACK |
广告主 | Unilever |
品牌 | Dove |
Posted | 3月 2023 |
产品 | n/a |
行业领域 | 润肤霜,润肤露,润肤乳,爽肤水,卸妆水 |
剧情简介 | Dove is calling on its global community to #TurnYourBack to the trending Bold Glamour filter. As the harmful filter sweeps social channels with content creators calling out its dangers, Dove is inviting everyone to join them to take a stand as part of its ongoing commitment to #NoDigitalDistortion in any of its advertising or marketing. |
问题 | The campaign calls for social media users to take action by posting a video "turning their back to the filter", using the #TurnYourBack, #BoldGlamour and #NoDigitalDistortion hashtags. |
媒体类别 | 社交媒体 |
长度 | |
Creative Agency | DAVID |
Creative Agency | Ogilvy UK |
首席创意官 | Pancho Cassis |
创意总监 | Pedro Sattin |
美术指导 | Daniela Botero |
首席创意官 | Saulo Rocha |
创意总监 | Jose Sancho |
文案 | Michel Gomez Gomez |
Creative Agency | Ogilvy Miami |
首席创意官 | Lisa Bright |
执行创意总监 | Daniel Fisher |
创意总监 | Alison Stevens |
创意团队 | Dave Anderson |
创意总监 | Liam Bushby |
创意团队 | Ian Brassett |
制作公司制片 | Chloe Jahanshahi |
Creative Agency | DAVID |
Chief Creative Officer | Pancho Cassis |
Creative Director | Pedro Sattin |
Art Director | Daniela Botero |
Chief Creative Officer | Saulo Rocha |
Creative Director | Jose Sancho |
Copywriter | Michel Gomez Gomez |
Creative Agency | Ogilvy Miami |
Chief Creative Officer | Lisa Bright |
Creative Agency | Ogilvy UK |
Executive Creative Director | Daniel Fisher |
Creative Director | Alison Stevens |
Creative Team | Dave Anderson |
Creative Director | Liam Bushby |
Creative Team | Ian Brassett |
Production Company Producer | Chloe Jahanshahi |