| 标题 | The Responsible Manhole |
| 广告公司 | Dentsu India |
| 广告战役 | The Responsible Manhole |
| 广告主 | TVS Motors Limited |
| 品牌 | TVS |
| 首次发布日期 | 2022 |
| 行业领域 | 其他汽车 |
| 剧情简介 | Dentsu Creative’s latest innovation ‘The Responsible Manhole’, a road safety initiative in partnership with the Brihanmumbai Corporation (BMC) and TVS Motor Company, addresses the critical issue of open manholes in the city. According to a survey, two-wheeler riders are the obvious victims of the submerged open manholes in the city. As part of the initiative, a unique device will be installed at multiple locations which are the most prone to flooding. This warning device is installed beneath a manhole. The device is connected to a specially designed app created for the BMC, it receives real-time notifications along with the geolocation of the open manhole. As it rains and the manhole cover is dislodged, the device automatically rises above ground and gets activated. Once activated, it alerts passers-by with LED blinker and buzzer. It also notifies the BMC via the app for prompt action. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 创意总监 | Fred Levron |
| 创意总监 | John Bleeden |
| 创意总监 | Jayme Blasko |
| 创意总监 | Amit Wadhwa |
| 创意总监 | Ajay Gahlaut |
| Technology Lead, Ideation and Creative supervision | Gurbaksh Singh |
| 创意团队 | Chaitanya Joshi |
| 创意团队 | Siddharth Shervegar |
| 创意团队 | Mark Flory |
| 创意团队 | Rohan Naterwalla |
| 创意团队 | Shreyank Naik |
| 后期制作 | Sahil Chauhan |
| 制作 | Rakesh Bairwa |
| Developer | Rahul Sharma |
| 编程人员 | Anurag Soni |
| Developer | Mohit Rawat |
| 文案 | Amit Chauhan |
| 文案 | Ashmak Maity |
| 创意团队 | Sanket Palkar |
| 文案 | Supriya Jain |
| 文案 | Manish Badlani |
| Art | Tejas Berde |
| Art | Rushikesh Wadkar |
| Art | Zain Shaikh |
| Product Research | Deepshikha Singh |
| 设计师 | Puru Vishnoi |
| Product Development | Sanjeev Kumar |
| Product Development | Anjul Choudhary |
| Software Development | Aman Kapoor |
| Product Development | Sushil Baranwal |
| Senior Leadership | Indrajeet Mookerjee |
| Senior Leadership | Ashit Chakravarty |
| Senior Leadership | Harsh Shah |
| Senior Management | Samrat Chengapa |
| Senior Management | Deepak Kumar |
| Senior Management | Amit Kabre |
| Senior Management | Ashwath Kumar |
| Senior Management | Sanila Narang |
| Account Management | Rajdeep Sinha |
| Senior Management | Ajit Thomas |
| 制作公司 | Morphedo Technologies |
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