| 标题 | The Face of Litter |
| 广告公司 | Ogilvy Hong Kong |
| 广告战役 | The Face of Litter |
| 广告主 | Hong Kong CleanUp |
| 品牌 | Hong Kong CleanUp |
| 首次发布日期 | 2015 / 4 |
| 行业领域 | 环境与生态问题 |
| 剧情简介 | Littering and excess waste is an ongoing problem that needs to be faced, once and for all.Taking this statement literally, the Hong Kong Cleanup used DNA phenotyping to put a face to litterbugs.The campaign can be seen around the city, warning people not to litter, at the risk of becoming the next face of the campaign. Learn more: http://www.ecozine.com/article/the-face-of-litter Join the Hong Kong Cleanup: HKcleanup.org |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Reed Collins |
| 执行创意总监 | Rafael Guida |
| 创意总监 | Jim Fong |
| Head of Creative Technology | Craig Mason |
| Business Director | Viko Wong |
| Head of TV, Hogarth | Mikyung Kim |
| 文案 | Momoko Yiu Senior |
| 美术指导 | Joseph Wong |
| 制片 | Carey Pearson |
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