| 标题 | The Last Word |
| 广告公司 | Geometry Global - New York HQ |
| 广告战役 | The Last Word |
| 广告主 | WWF |
| 品牌 | WWF |
| Posted | 5月 2017 |
| 行业领域 | 环境与动物问题 |
| 广告口号 | How we killed a 4,000-year-old word to keep elephants alive |
| 剧情简介 | Hong Kong is the world's ivory trade capital. But because the word for "ivory" translates to "elephant-tooth", over 70% of Chinese people believe ivory extraction is harmless. We needed to pressure the government to ban the trade. Change the law by changing the language. Hong Kongers joined forces with linguistic experts to co-create a new word for "ivory". Each word was also a petition signature. We showed the harm caused by a simple word, and created lasting cultural change. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 导演 | Julian Hernandez |
| 导演 | Kelvin Tso |
| Regional Creative Director | Dani Comar |
| 首席创意官 | Reed Collins |
| 创意总监 | Mike Pearson |
| 联合创意总监 | Kitty Tang |
| Senior Art Director | Sean Chen |
| 美术指导 | Paul Sin |
| 美术指导 | Anastasia Simone |
| 文案 | Jay Lee |
| 制片 | Angus Lee |
| 制片 | Mikyung Kim |
| 制片 | Daniel Edwards |
| 制片 | Jayden Wong |
| Senior Editor | Stuart Howe |
| 摄影指导 | Lucy McNally |
More Work
SEE ALLThe Flow
- 品牌:
- GoJek
- 广告公司:
- Forsman & Bodenfors Singapore
The Last Word
- 品牌:
- WWF
- 广告公司:
- Geometry Global - New York HQ