| 标题 | The Call |
| 广告公司 | The Bloc |
| 广告战役 | The Call |
| 广告主 | Empow'Her |
| 品牌 | Empow'Her |
| Posted | 7月 2020 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 哲学 | Although the disheartening data around unconscious bias is out there - black people are 34% less likely to be prescribed proper pain medicine for conditions such as abdominal pain, black women die at 3-4 times the rate of white women during childbirth, are 22% more likely to die from heart disease, and 71% more likely to die from cervical cancer - it's still really hard for people to believe it. So the idea is simple: prove in a live experiment that unconscious bias is a sad reality and leads to poor healthcare outcomes. |
| 媒体类别 | 广播 |
| 长度 | |
| 首席创意官 | Bernardo Romero |
| 文案 | Grace Taylor |
| 文案 | John Roberts |
| 创意总监 | Kim Barker |
| 创意总监 | Sara Uhelski |
| Motion & Film Director | Craig Kabrhel |
| Content Strategy | Erika Owens |
| Creative Lead | Rafael Rizuto |
| 动作设计 | Jisu Kim |
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