标题 | #LikeAGirl |
广告公司 | Leo Burnett Toronto |
广告战役 | #LikeAGirl |
广告主 | Procter & Gamble |
品牌 | Always |
首次发布日期 | 2014 |
行业领域 | 种族、族裔、民族及残障意识 |
剧情简介 | Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence. We're kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing. |
媒体类别 | 案例研究 |
长度 | |
首席创意官 | Judy John |
创意总监 | Judy John |
创意总监 | Becky Swanson |
创意总监 | Milos Obradovic |
文案 | AJ Hassan |
文案 | Angel Capobianco |
美术指导 | Hmi Hmi Gibbs |
美术指导 | Nick Bygraves |
广告公司制片 | Adine Becker |
导演 | Lauren Greenfield |
制作公司 | Chelsea Pictures |
剪辑师 | Kathryn Hempel |
剪辑公司 | Cutters |
Brand Planner | Karuna Rawal |
Brand Planner | Anna Coscia |
Brand Planner | Rachel Darville |
Account Lead | Annette Sally |
客户经理 | Heidi Philip |
客户经理 | Gaia Gilardini |
客户经理 | Sandy Kolkey |
客户经理 | Lisa Bamber |
客户经理 | Susan Lulich |
客户经理 | Shaina Holts |
客户经理 | Matteo Carcassola |
Participation Director | Jake Bruene |
媒介公司 | SMG - Showtime Marketing Group, LLC. |
PR Agency | MSL Group |
Digital Planner | Laura Jones |