World Vision Canada - "Burp"

Broken Heart Love Affair

Broken Heart Love Affair Toronto, 加拿大

1681

该广告属于ACT Responsible项目展品

品牌: World Vision Canada
国家: 加拿大

广告主: World Vision

标题	Burp
广告公司	Broken Heart Love Affair
广告战役	Feed a child. Feed a Childhood.
广告主	World Vision
品牌	World Vision Canada
首次发布日期	2023 / 10
行业领域	慈善机构、基金、志愿者
广告口号	Feed a child, feed a childhood
剧情简介	The spot opens on two children sitting together on a bed and finishing a bowl of food, when one lets out a contented belch. A symphony of burping ensues with a series of shots of empty plates and children all letting out a burp—to the delight of their peers, and the chagrin of parents and teachers. The spot ends with the tagline, “Feed a child, feed a childhood.” All of the burps in “Burp” are real.
哲学	World Vision Canada Celebrates the Burp Playful new campaign by Broken Heart Love Affairnsets the charity apart during the giving season For many people burps are gross, but not for kids. And not for World Vision Canada where a burp is the sound of a successful food delivery and one less child going hungry. More than 45 million people are experiencing food insecurity, just shy of starvation. In partnership with the UN World Food Programme, World Vision Canada has been making a palpable difference in its efforts to eradicate childhood hunger, feeding 2.8 million people every year. Due to its efforts, a growing number of kids now know the joy of letting loose a satisfied post-meal burp. That is the creative inspiration for “Burp,” a wholly different and more human awareness and fundraising effort for the global relief, development and advocacy organization, created by Toronto agency Broken Heart Love Affair (BHLA). “Burp” is an attempt to differentiate World Vision Canada from its counterparts during a busy time of year for charities. Instead of taking the sombre approach to hunger that we’ve all become so used to in charity advertising, “Burp” adopts a playful tone to show that when kids get the food they need, they can be kids again. The creative approach is based on the insight that kids can’t be kids when they’re hungry, and World Vision’s efforts are letting them recapture a small—but ultimately life-affirming—part of childhood. “Burp”, directed by the duo of Aaron and Winston Tao (AKA: TAO/S), launched on Oct. 4 and will be followed later this month by a series of supporting giving season spots that run until the end of the year. The campaign is anchored by the 30 second OLV. The media buy includes cut downs in :15s and :06 across OLV, programmatic and display ads, as well as social. The campaign is supported by key communications partners, including Broken Heart Love Affair (Strategy/Creative), Starcom Canada (Media), Aardvark Inc. (XM & Event Marketing), and North Strategic (Public Relations).
媒体类别	互动
长度	31 seconds
广告经理	Michael Messenger
广告经理	Martin Campbell
广告经理	Jennifer Watton
Chief Strategy Officer	Jay Chaney
创意总监	Mike Morelli
创意总监	Marty Hoefkes
美术指导	Mike Morelli
文案	Marty Hoefkes
EVP / Managing Director	Tyler Robson
VP, Client Success	Melissa Tobenstein
Director, Client Success	Tiffany Stewart
客户主管	Sweetha Mahendran
SVP, Executive Producer	Erica Metcalfe
制作公司	Holiday Films
执行制片	Josefina Nadurata
导演	Winston Tao
导演	Aaron Tao
摄影指导	Brandon Blight
Production Service Company	The Big Picture Company
Line Producer	Kirsten Bowman
Casting	Casting Me
Casting Director	Tracey Lund
剪辑公司	Saints Editorial
Editorial Company Executive Producer	Michelle Rich
Editorial Company Executive Producer	Emily McKay
剪辑师	Ross Birchall
Assistant Editor	Phoebe Lorimer
Visual Effects Studio	Darling Colour & VFX
VFX Artist	Paul Binney
Colorist	Kassi Bellamy
Executive Post Producer	Morgan Campbell
音频	Grayson Music
Music Creative Director	Mark Domitric
执行制片	Kelly McCluskey
PR Agency	North Strategic
Vice President (VP)	Joanna Leong
媒介公司	STARCOM Canada
Media Account Director	Muz Hamza
Associate Director, Media	Peter Forde