Broken Heart Love Affair. We are in love with an industry that’s constantly crushing our fragile hearts. It’s exasperating. It’s demoralizing. It can hurt so much. But, we push through. We know what is possible, what greatness feels like. Maybe it’s all very romantic, but we’ve all been there before. We’ve seen with our eyes and felt with our own hearts just how a simple and powerful idea can transform people, solidify communities, and build markets. How it can excite some of the most cynical of industry people and inspire the most jaded of clients. It can make icons of mere mortals. There’s a magic in the potential that stirs our passion. It’s a drug we chase every day - to make everyone love advertising as much as we do; we love the heartache. It’s a love affair that none of us are willing to walk away from.

We are Broken Heart Love Affair, the passion project and partnership of Jay Chaney, Carlos Moreno, Denisse Rossetto, Todd Mackie and Beverley Hammond.

Our mission is simply “inspire everyone to fall in love with brands again” so people can find meaning once more in their relationships with brands; our clients can love the experience of brand transformation; and agency talent can discover a renewed purpose. To do that, we will fixate single-mindedly on transformational work and bring together the best strategic and creative talent out there, to do it. 

We are built for the brands that aspire to be #1; want to lock down #1; and have everything to gain by playing big.

We’ve all seen how creativity is commoditized when its value is connected to the time it takes, not the difference it will make.   So, we don’t sell time, we sell ideas.   We are focused on getting to the biggest, most effective creative ideas as quickly as possible which is why we are bringing together the best talent with proven experience and unbridled passion.

Broken Heart Love Affair is a partnership of some of the most decorated Strategists and Creatives in Canada.

Jay Chaney – Chief Strategy Officer

Carlos Moreno – Chief Creative Officer

Denise Rossetto – Chief Creative Officer

Todd Mackie – Chief Creative Officer

Beverley Hammond – Chief Business Officer

Collectively the group has:

• been named Top Strategist and Creative in the country year-over-year
• have been in the top 10 list multiple years in a row
• led four of the top 10 brands in Canada
• won more than 100 Cannes Lions
• received numerous industry awards
• led creative shops at agencies that have been named Agency of the Year 8 different times
• turned around five agencies