Topgolf - "Welcome to Topgolf "

Anomaly

Anomaly New York, 美国

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品牌: Topgolf
国家: 美国

广告主: Topgolf

标题	Welcome to Topgolf
广告公司	Anomaly
广告战役	Come Play Around
广告主	Topgolf
品牌	Topgolf
首次发布日期	2023 / 8
行业领域	体育与健身俱乐部、健身房、水疗中心、饮食诊所
哲学	Imagine watching your favorite sports team pull off a last-minute play that wins the game. What’s the first thing you do? Maybe you high-five your friend, thrust your fist into the air, or clap wildly. A fist bump or thumbs-up from a pal can bring reassurance when you need it most, and, when words fail us, emoji are always there to help us get our points across. Topgolf is tapping into the power of hand expressions in the newest iteration of its “Come Play Around” campaign, developed in partnership with its creative agency of record, Anomaly. Introducing a cast of characters known as the “Hand Head Crew,” each person has a hand instead of a head to underscore the camaraderie that gestures build throughout the game of golf. The campaign taps into the power of hand expressions, capturing the range of emotions players feel when they visit a Topgolf venue. It expands the details, from the anticipation felt with each crack of the knuckles to finger waggles between players after particularly good shots. You can take a look at the 60-second spot here and 30-second cut here. To achieve the visual effect of hands for heads, Topgolf and Anomaly outfitted people in custom head gear, then layered on CGI in post-production to create textures and shadows for a more life-like look and feel. This campaign serves as the second phase of Topgolf’s “Come Play Around” campaign, a brand platform that first launched last fall. The work is now live across social, OOH, OLV, CTV, digital, video, and print (including Vogue in the form of the attached full-page ad, designed to match the publication’s visual identity) across all markets where Topgolf operates.
媒体类别	Integrated Media/360 Activation
长度	60 seconds
市场	英国
Soundtrack	“Fun” by Kaskade, Brohug, & Mr. Tape feat. Madge
Founding Partner / Global CCO	Mike Byrne
创意总监	Craig Schlesinger
创意总监	Stephen Mendonca
Managing Partner, Head of Design	Kevin Lyons
Design Director	Luca Bernardino
设计师	Keller Grimmer
Head of Production	Erika Madison
执行制片	Chad Utsch
Director of Music Production	Ben Dorenfeld
Head of Business Affairs	Julia Clark
Project Director	Kathleen Owen
Managing Partner, Co-Head of Account Management	Damien Reid
客户总监	Emily Dondero
客户主管	Hana Trattner
制作公司	Riff Raff Films
导演	The Sacred Egg
Owner / Executive Producer	Matthew Fone
执行制片	Matthew Clyde
制片	Jay Wintringer
Production Supervisor	Scott Passey
摄影指导	Tom Sigel
Stylist	Jenny Haapala
制作设计师	Alessandra Cadman
剪辑公司	WORK Editorial NY
剪辑师	Biff Butler
Assistant Editor	Chris Wronka
Founding Partner	Jane Dilworth
Managing Director	Erica Thompson
执行制片	Alejandra Alarcon
Head of Production	Chris Delarenal
制片	Andrea Cantor
后期制作	The Mill London
VFX Shoot Supervisor	Jessica Groom
Head of Production / Executive Producer	Louise Unwin
Senior VFX Producer	Saskia Delius
Senior VFX Producer	Polly Roberts
Production Assistant	Sam Ashby
2D Lead	Adrian Monroy Diaz
2D Lead	Peter Hodsman
3D Lead Artist	Kiril Mirkov
3D Lead Artist	Mike Little
3D Lead Artist	Laurent Giaume
2D Artist	Mithun Jacob Alex
2D Artist	Giacomo Verri
2D Artist	Marko Perendija
3D Artist	Jean Grandgirard
3D Artist	Jack Enever
3D Artist	Elia Goettlicher
3D Artist	Clementine Supiot
3D Artist	Luke Dadley
3D Artist	Paolo Ceresa
3D Artist	Thomas Craig
Animation Director	David Bryan
Finished Artist	Lora Nikolaeva
Colorist	Peter Oppersdorff
Colorist	Katie Dymmock
Executive Producer Color	Saskia Delius
Resource Manager	Jemma Beaumont
Color Assist	Rory Leighton
Color Assist	Caitlin Donaldson
Color Assist	Henry White
Color Assist	Kennedy Dawson
音频后期制作	Heard City
Music Supervision	Ricall Music
VO Talent	Hally Leadbetter