标题 | Welcome to Topgolf :30 |
广告公司 | Anomaly |
广告战役 | Come Play Around |
广告主 | Topgolf |
品牌 | Topgolf |
首次发布日期 | 2023 / 8 |
行业领域 | 体育与健身俱乐部、健身房、水疗中心、饮食诊所 |
哲学 | Imagine watching your favorite sports team pull off a last-minute play that wins the game. What’s the first thing you do? Maybe you high-five your friend, thrust your fist into the air, or clap wildly. A fist bump or thumbs-up from a pal can bring reassurance when you need it most, and, when words fail us, emoji are always there to help us get our points across. Topgolf is tapping into the power of hand expressions in the newest iteration of its “Come Play Around” campaign, developed in partnership with its creative agency of record, Anomaly. Introducing a cast of characters known as the “Hand Head Crew,” each person has a hand instead of a head to underscore the camaraderie that gestures build throughout the game of golf. The campaign taps into the power of hand expressions, capturing the range of emotions players feel when they visit a Topgolf venue. It expands the details, from the anticipation felt with each crack of the knuckles to finger waggles between players after particularly good shots. You can take a look at the 60-second spot here and 30-second cut here. To achieve the visual effect of hands for heads, Topgolf and Anomaly outfitted people in custom head gear, then layered on CGI in post-production to create textures and shadows for a more life-like look and feel. This campaign serves as the second phase of Topgolf’s “Come Play Around” campaign, a brand platform that first launched last fall. The work is now live across social, OOH, OLV, CTV, digital, video, and print (including Vogue in the form of the attached full-page ad, designed to match the publication’s visual identity) across all markets where Topgolf operates. |
媒体类别 | Integrated Media/360 Activation |
长度 | |
市场 | 英国 |
Soundtrack | “Fun” by Kaskade, Brohug, & Mr. Tape feat. Madge |
Founding Partner / Global CCO | Mike Byrne |
创意总监 | Craig Schlesinger |
创意总监 | Stephen Mendonca |
Managing Partner, Head of Design | Kevin Lyons |
Design Director | Luca Bernardino |
设计师 | Keller Grimmer |
Head of Production | Erika Madison |
执行制片 | Chad Utsch |
Director of Music Production | Ben Dorenfeld |
Head of Business Affairs | Julia Clark |
Project Director | Kathleen Owen |
Managing Partner, Co-Head of Account Management | Damien Reid |
客户总监 | Emily Dondero |
客户主管 | Hana Trattner |
制作公司 | Riff Raff Films |
导演 | The Sacred Egg |
Owner / Executive Producer | Matthew Fone |
执行制片 | Matthew Clyde |
制片 | Jay Wintringer |
Production Supervisor | Scott Passey |
摄影指导 | Tom Sigel |
Stylist | Jenny Haapala |
制作设计师 | Alessandra Cadman |
剪辑公司 | WORK Editorial NY |
剪辑师 | Biff Butler |
Assistant Editor | Chris Wronka |
Founding Partner | Jane Dilworth |
Managing Director | Erica Thompson |
执行制片 | Alejandra Alarcon |
Head of Production | Chris Delarenal |
制片 | Andrea Cantor |
后期制作 | The Mill London |
VFX Shoot Supervisor | Jessica Groom |
Head of Production / Executive Producer | Louise Unwin |
Senior VFX Producer | Saskia Delius |
Senior VFX Producer | Polly Roberts |
Production Assistant | Sam Ashby |
2D Lead | Adrian Monroy Diaz |
2D Lead | Peter Hodsman |
3D Lead Artist | Kiril Mirkov |
3D Lead Artist | Mike Little |
3D Lead Artist | Laurent Giaume |
2D Artist | Mithun Jacob Alex |
2D Artist | Giacomo Verri |
2D Artist | Marko Perendija |
3D Artist | Jean Grandgirard |
3D Artist | Jack Enever |
3D Artist | Elia Goettlicher |
3D Artist | Clementine Supiot |
3D Artist | Luke Dadley |
3D Artist | Paolo Ceresa |
3D Artist | Thomas Craig |
Animation Director | David Bryan |
Finished Artist | Lora Nikolaeva |
Colorist | Peter Oppersdorff |
Colorist | Katie Dymmock |
Executive Producer Color | Saskia Delius |
Resource Manager | Jemma Beaumont |
Color Assist | Rory Leighton |
Color Assist | Caitlin Donaldson |
Color Assist | Henry White |
Color Assist | Kennedy Dawson |
音频后期制作 | Heard City |
Music Supervision | Ricall Music |
VO Talent | Hally Leadbetter |