| 标题 | Go Out Anyway |
| 广告公司 | InGoodTaste |
| 广告战役 | Go Out Anyway |
| 广告主 | Columbia Sportswear Company |
| 品牌 | Columbia |
| 首次发布日期 | 2023 / 9 |
| 行业领域 | 户外运动与体育服装 |
| 哲学 | InGoodTaste, the creative consultancy in collaboration with Columbia Sportswear, unveiled the latest campaign for Columbia’s Omni-Heat TM Infnity collection of winter jackets nationwide last Thursday. Produced with Farm League’s Tim Wheeler, this campaign, simply titled “Go Out Anyway,” is a nod to the playfulness, exuberance, and excitement that comes from glowing comfort, even in the most bone-chilling of temperatures. Critical to this campaign was the need to balance the authenticity and heritage of Columbia’s brand against a fresh new innovation that contained the promise of an entire winter season in the outdoors. In the end, it was the center-stage musicals of years past that provided the inspiration, bringing the team to choose a highly choreographed, rhythmic expression of not only the brand and innovation, but the simple feeling of being out in the cold while the rest of the world opts to stay inside. Working collaboratively with director of photography Trent Opaloch and acclaimed choreographer Matty Peacock, the team designed a dance style that perfectly matched the storytelling, ensuring an authentic feel throughout. Every element, from stairs to snowballs, plays a role in the dance routine, culminating in the message that the latest winter collection empowers wearers to conquer even the coldest days. |
| 媒体类别 | 互动电视 |
| 长度 | |
| 制作公司 | Farm League |
| 导演 | Tim Wheeler |
| 摄影指导 | Trent Opaloch |
| Choreography | Matty Peacock |
| 首席创意官 | Jason Herkert |
| 广告经理 | Scott Trepanier |
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