| 标题 | Give Mom Back Her Name |
| 广告公司 | Impact BBDO |
| 广告战役 | #MyMothersNameIs |
| 广告主 | UN Women (GICC) |
| 品牌 | UN Women |
| 首次发布日期 | 2015 / 3 |
| 行业领域 | 疾病认知、救助机构 |
| 剧情简介 | As a sign of appreciation for a lifetime of love, this Mother's Day thank Mom with one small gift: Give Mom back her name.Change your twitter profile picture to your mothers name and #MyMothersNameIs …. Let the world know she gave her all to raise you. For men in Egypt and in many other countries in the Middle East, there is a peculiar taboo of not disclosing one's mother’s name in public, lest her name become a subject of shame and ridicule in public forums. Over time, her name becomes forgotten and she’s only referred to as ‘The mother of her eldest son’. UN Women’s 'Give Mom Back Her Name’ initiative is simple yet powerful and aims to take steps to eradicate this taboo and giving mother’s in Egypt and the Middle East their names back in public fora. Mohammed Naciri, UN Women Regional Director, says, “ A woman's name should never be associated with shame or embarrassment - this mother's day, we are reclaiming that space and recognizing women for the incredible individuals they are, not only as the mother of her eldest son.” The initiative is created together with IMPACT BBDO Dubai and aims to open a larger conversation of women´s rights and gender equality in the Middle East and the world. While the region has many challenges to overcome to reach gender equality, such initiatives aim to change the fabric of society at community levels; including questioning cultural norms and ultimately striving towards building an inclusive, equal society. |
| 媒体类别 | Web Film |
| 长度 | |
| Executive Creative Director, Editor | Fadi Yaish |
| 美术指导 | Maged Nassar |
| 美术指导 | Tameem Youness |
| Graphic Designer | Mohamed Said |
| Typographer | Mahmmad Al Mahdy |
| 制作公司 | Bigfoot |
| 导演 | Maged Nassar |
| 导演 | Tameem Youness |
| 摄影指导 | Ahmed Tahoun |
| 后期制作 | Lizard Post Production |
| 文案 | Aunindo Anoop Sen |
| 文案 | Mohammad Nada |