| 标题 | Awakening Lullabies |
| 广告公司 | VML Brazil |
| 广告战役 | Awakening Lullabies |
| 广告主 | Colgate-Palmolive Company |
| 品牌 | Protex |
| Posted | 9月 2023 |
| 行业领域 | 香皂 |
| 哲学 | Becoming a new mother is often accompanied by significant hormonal changes and a major shift in identity, as well as a disruption of typical support structures and routines. It’s a rollercoaster of emotions with 80 percent of new mothers experience the baby blues - a common emotional state caused by extreme hormonal changes, not to be confused with postpartum depression. Along with caring for a newborn comes stress and exhaustion, which can compound these feelings. Additionally, almost 85 percent of women report feelings of loneliness and isolation after giving birth. To support new mothers during this phase, Protex Baby has launched "Awakening Lullabies," a soothing soundtrack designed to help mothers feel less alone and reassure them that their feelings are normal. Developed alongside psychologist Carolina Sales, the soundtrack focuses on six central themes that new mothers may struggle with, including loneliness, breastfeeding, self-esteem, sleep deprivation, taking time off work, and guilt. Six intimate songs were created, each accompanied by a video, to support new mothers and validate their emotions during the quiet moments with their babies. The music and videos are available digitally across YouTube and Spotify, providing mothers with words of comfort as the soothe their baby to sleep. The soundtrack was produced by S de Samba and sung by six singers who are also mothers. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Sleyman Khodor |
| 执行创意总监 | Roberto Rogoski |
| 创意总监 | Denon Oliveira |
| 创意总监 | Frederico Teixeira |
| 剪辑师 | Marcelo Felício |
| 剪辑师 | Felipe Choi |
| 美术指导 | Marcos Lee |
| 美术指导 | Jean Guelre |
| 美术指导 | Luiz Ramon Evangelista |
| 美术指导 | Lucas Pessoa |
| 广告经理 | Emma Goethals |
| Planning Team | Aline Prates |
| Planning Team | Maysa de Paula |
| Planning Team | Mariana Dutra |
| Planning Team | Giovana Cruz |
| Planning Team | Sofia Clozel |
| Media Team | Luis Padilha |
| Media Team | Brenda Silva |
| Media Team | Rafaela Tavares |
| Public Relations | Paula Ganem |
| Public Relations | Gabriel Grunewald |
| Public Relations | Ana Carolina Cesario |
| Public Relations | Bruno Veloso |
| Public Relations | Gabriella Ferreira Leite |
| Public Relations | Isabela Brunelli |
| 广告公司制片 | Viviane de Castro |
| 广告公司制片 | Arthur Dagir |
| 客户主管 | Adriana Anido |
| Client Team | Nelson Malta |
| Client Team | Katia Ambrosio |
| Client Team | Felipe Oliveira |
| Client Team | Luciana Abe |
| Client Team | Karla Villamil |
| 制作公司 | Vandalo |
| 导演 | Gideon Moraes |
| 执行制片 | Caio Fusco |
| Attendance | Liciane Bortolussi |
| Director / DOP | Danilo Arenas |
| Production Director | Alessandra Romualdo de Melo |
| 1st AD | Isabela Cristina do Nascimento Nunes |
| 1st AC | Alice Sesoko |
| 2nd AC | Lais Teixeira Santos |
| Sound Operator | Victor Penna |
| Production Assistant | Felipe Afonso Maresca |
| Production Art Director | Rebeca dos Santos Ukstin |
| Costume | Karen Urpia Dourado Maciel |
| Costume Assistant | Petra de Sá Santos Macedo |
| Make-Up Artist | Amanda Abdo de Oliveira Stocco |
| Music Video Editor | Maira Tavares |
| Music Video Editor | Nicolas Klinke |
| Music Video Editor | Matheus Belga |
| Editing and Finishing Videocase | Hugo Caserta |
| Color Grade Artist | Adonias Dantas |
| Music Director | Wilson Simoninha |
| Music Director | Jair Oliveira |
| Music Production | Diego Guimarães |
| 音乐作曲家 | Heloá Holanda |
| Mixer | Antonio Arruda |
| Executive Music Producer | Meg Magro |
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