Hamburguesas El Corral - "Burger Lovers"

Y&R Bogotá

Y&R Bogotá Bogota, 哥伦比亚

5923

标题	Burger Lovers
广告公司	Y&R Bogotá
广告战役	Burger Lovers
广告主	Hamburguesas El Corral
品牌	Hamburguesas El Corral
Posted	10月 2014
行业领域	食品
广告口号	Burger Lovers
剧情简介	Y&R Colombia presents its latest campaign for Hamburguesas El Corral, the most important burger/fast food brand in the country. In order to launch 4 new burgers, El Corral created a movement to legalize marriage between people and hamburgers, all through the moving story of Javier; a Colombian determined to marry one of them. The campaign exceeded all expectations, managing to officially file the bill required to legalize marriage between people and hamburgers, supported by 560,000 signatures of all the Colombians who got involved with the campaign, breaking sales records and dramatically increasing the number of views, fans and tweets.
媒体类别	Project Launch
长度	156 seconds
首席创意官	Mauricio Rocha
执行创意总监	Tito Chamorro
执行创意总监	Juan Alvarado
创意总监	Julian Andrés Núñez
创意总监	Sebastian Sanchez
文案	Sebastián Cuevas
文案	Jorge Eliecer Pinto
美术指导	Marcela Zapata
美术指导	Andres Bolivar
美术指导	Irene Cruz
美术指导	Juan Carlos Otálora
剪辑师	Gerardo Torres
制作公司	Colombo Films
音频后期制作	Estudios Machina