| 标题 | Generation meeting |
| 标题 (原始语言) | Encontro de Gerações |
| 广告公司 | Publicis Brasil Comunicação |
| 广告战役 | CBR 1000RR-R Fireblade SP 30th Anniversary Ed. |
| 广告主 | Honda Motor Co., Ltd. |
| 品牌 | Honda CBR 1000RR-R Fireblade |
| 首次发布日期 | 2023 / 3 |
| 行业领域 | 摩托车 |
| 哲学 | Honda Brazil presents its latest film to celebrate the 30th anniversary edition of the Honda CBR1000RR-R Fireblade. In a celebration of classic and modern, the campaign features the Brazilian Superbike World Championship rider, Eric Granado, and the journalist and professional pilot, Leandro Mello. Sharing the track, Mello pilots the first generation of the original CBR900RR Fireblade, is an icon of his time, while Granado pilots the latest CBR1000RR-R Fireblade, the result of three decades of evolution. Eric Granado's skills highlight the performance and speed of the latest Fireblade, while the experienced reviews of Leandro Mello provide valuable insight into the unique features of the original Fireblade and how the "Total Control" technology influenced the design of the latest model. The film is an homage to the essence of the model, evoking a sense of nostalgia and reverence for a machine that captured the hearts and minds of motorcycle enthusiasts around the world with its sporty design, advanced features and cutting-edge technology. |
| 媒体类别 | Branded Content |
| 长度 | |
| 广告经理 | Marcelo Langrafe |
| 广告经理 | Odair Dedicação Jr. |
| 广告经理 | Erica Mayumi Tabata |
| 广告经理 | Henrique Barbosa Branquinho |
| 首席创意官 | Mauro Ramalho |
| 执行创意总监 | Fabio Astolpho |
| 执行创意总监 | Daniel Ribeiro |
| 创意总监 | Luís Felipe Figueiredo |
| 创意总监 | Cláudia Cecília |
| 联合创意总监 | Ricardo Sarno |
| 联合创意总监 | Carla Said |
| 创意团队 | Erich Moreira |
| 创意团队 | Markito Mesquita |
| VP of Client Services | Gabriela Borges |
| Client Services | Isabela Atra |
| Client Services | Marcella Spada |
| Client Services | Lucas Sabino |
| Client Services | Juliana Moreira |
| Client Services | Enzo Meneghel |
| Head Of Planning | Juliana Elia |
| Planning Team | Fabiana Franco |
| Planning Team | Pedro Rangel |
| Planning Team | Ketilen Gomes de Carvalho |
| Planning Team | Soraya Franco |
| Media VP | Maurício Almeida |
| Media Team | Aline Brazolotto |
| Media Team | Priscila Rocha |
| Media Team | Mayara Godoi |
| Media Team | Adeva Chagas |
| Head of Technology and Project | Maria Fernanda Laudisio |
| 项目经理 | Marcos Montagna |
| 项目经理 | Veronica Santos |
| 项目经理 | Vinicius Leite |
| Head of RTV | Renata Sayao |
| RTV | Fatima Basilio |
| RTV | Valeria Andrighetti |
| RTV | Leo Alves |