| 标题 | PinaTracks |
| 广告公司 | F/Nazca Saatchi & Saatchi Publicidade Ltda. |
| 广告战役 | The São Paulo Pinacoteca |
| 广告主 | Pinacoteca Art Museum of São Paulo |
| 品牌 | Pinacoteca Art Museum of São Paulo |
| 首次发布日期 | 2018 / 1 |
| 行业领域 | 博物馆与古迹 |
| 哲学 | SAO PAULO – The São Paulo Pinacoteca─the oldest art museum in the city─launches an interactive game to promote a unique experience for those who visit the institution: it transforms the subway and metropolitan train lines in São Paulo into a giant game board and challenges players with questions about the art collections at the Pinacoteca, the Subway, CPTM, and ViaQuatro. In order to participate in the PinaTrilhos (in loose translation: PinaTracks), it's necessary to download the app (available for IOS and Android) and, inside the train, begin answering questions about the works. Those who get the right answer move on to a station closer to Pina_. A wrong answer will move the player one station further from the museum. For those who want to play with the family and friends, in the traditional way and at no cost, simply download the game board from the website pinatrilhos.com.br. |
| 媒体类别 | 互动 |
| 长度 | |
| CCO | Fábio Fernandes |
| 创意总监 | Eduardo Lima |
| 创意总监 | Theo Rocha |
| 创意总监 | Marcelo Ribeiro |
| Head of Art | João Linneu |
| Creative | Rafael Beretta |
| Creative | Thiago Carvalho |
| Creative | Eduardo Lima |
| Creative | João Linneu |
| Creative | Marcelo Almeida |
| Motion Graphics | Gisele Oshiro |
| Motion Graphics | Estevão Puggina |
| 客户主管 | Ricardo Forli |
| 客户主管 | Andrea Almeida |
| 客户主管 | Florencia Lear |
| 客户主管 | Valéria Coutinho |
| 客户主管 | Beatriz Altafini |
| 客户主管 | Lívia Gdikian |
| Media | Maurício Almeida |
| Media | Fabiana Rodrigues |
| Media | Gabriela Vecchia |
| Planer | André Foresti |
| Planer | Gabriela Sanchez |
| Agency Producer | Giuliano Springhetti |
| Technology | Jefferson Russo |
| Technology | Marcelo Arteiro |
| Technology | Tiago Canzian |
| Director of Integrated Production | Juliana Hasegawa |
| 项目经理 | Bia Andreucci |
| 项目经理 | Beatriz Penino |
| 项目经理 | Vivian Mo |
| 项目经理 | Julia Martinussi |
| Sound House | Carbono |
| Voice Over | Romero Cavalcanti |
| 客户主管 | Paulo Vicelli |
| 客户主管 | Adriana Kunsch |
| 客户主管 | Patricia Ewald |
| 客户主管 | Ana Carolina Costa |