Jesse James McElroy
Director at McCann Sydney
Sydney, 澳大利亚
标题Corelle presents - the Tipsy Hostess -Episode 2 - Cougars
广告公司
广告战役 The Tipsy Hostess
广告主 World Kitchen, LLC
品牌 Corelle
首次发布日期
行业领域 餐具,刀叉,炊具
广告口号 Survives anything
剧情简介 The films colourfully demonstrate that the break-resistant Corelle dinnerware, long known for surviving physical torture tests, can actually come in handy when it comes to surviving perilous social situations as well. 
哲学 Aussies like getting tipsy at dinner parties. So they need break-resistant plates. That’s the simple thought behind the Tipsy Hostess campaign. 
问题 People don't associate Corelle with stylish dinner parties. Our campaign addressed this issue whilst simultaneously demonstrating the product benefit - break-resistance. 
媒体类别 Web Film
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