Jesse James McElroy
Director at McCann Sydney
Sydney, 澳大利亚
标题Corelle presents - the Tipsy Hostess -Episode 1- Newyweds
广告公司
广告战役 The Tipsy Hostess
广告主 World Kitchen, LLC
品牌 Corelle
首次发布日期
行业领域 餐具,刀叉,炊具
广告口号 Survives Anything.
剧情简介 McCann Sydney has launched an online campaign for break-resistant dinnerware brand Corelle, starring a reliably clumsy dinner party diva known as Tiffany, the Tipsy Hostess. Aptly (self)described as the “Guru who’s had a few”, she’s well versed in the unpredictable elements of the dinner party social scene. In this episode, Tiffany, the Tipsy Hostess hosts a few friends for a dinner party. Things get a little out of hand, thanks mostly to the easily excitable Newlyweds, who seem to regard the dinner table as their own personal playground. 
哲学 Aussies like getting tipsy at dinner parties. So they need break-resistant plates. That’s the simple thought behind the Tipsy Hostess campaign. 
问题 People don't associate Corelle with stylish dinner parties. Our campaign addressed this issue whilst similtaneously demonstrating the product benefit - break-resistance. 
媒体类别 Web Film
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