| 标题 | Let's stop retouching apps |
| 广告公司 |
Ogilvy UK
|
| 广告战役 |
Reverse Selfie
|
| 广告主 |
Unilever
|
| 品牌 |
Dove
|
| 首次发布日期 |
2021 / 4
|
| 行业领域 | 盥洗用品
|
| 剧情简介 | Dove is renewing the fight for real beauty standards by pushing into the activist digital era with a hard-hitting new campaigns. The crucial issue of women and girls’ self-esteem is once again top of the agenda, as Dove highlights the widespread damage caused by the trend of heavily-edited selfies. At the heart of the campaign is a 60 second film, "Reverse Selfie", and is a sequel to Dove’s seminal 2006 film ‘Evolution’, which highlighted the false and unrealistic nature of the beauty ideals perpetuated by the advertising industry and the media. The film begins with an image a young woman has posted of herself on social media. The action then rewinds, reversing all the tweaks and staging that have gone into creating that image, and revealing the shockingly young girl behind the picture. |
| 媒体类别 |
平面
|
| 制作公司 |
Independent Films
|
| VFX Company |
Absolute Post
|
| 音频后期制作 |
Grand Central Recording Studios
|
| 广告经理 |
Alessandro Manfredi
|
| Global Executive Creative Director |
Daniel Fisher
|
| Global Creative director |
Juliana Paracencio
|
| 美术指导 |
Liam Bushby
|
| 文案 |
Alison Steven
|
| 文案 |
Ollie Jarrott
|
| 导演 |
Benito Montorio
|
| 摄影指导 |
Steve Annis
|
| 执行制片 |
Verity White
|
| Lead VFX |
Phil Oldham
|
| Advertising Agency |
Ogilvy |
| Campaign |
Reverse Selfie |
| Global Executive Creative Director Unilever |
Daniel Fisher |
| Global Creative Director |
Juliana Paracencio |
| Art Director |
Liam Bushby |
| Copywriter |
Alison Steven |
| Head of Copy |
Ollie Jarrott |
| Head of Art |
Matt Nankivell |
| Design Lead Integrated |
Sian Hughes |
| Global Business Lead, WPP Unilever |
Jo Bacon |
| Global Managing Partner |
Sam Pierce |
| Global Business Director |
Georgie Howard |
| Account Manager |
Grace Boyle |
| Project Manager |
Zahra Mair |
| Head of Integrated Production (Unilever) |
James Brook-Partridge |
| Film Producer |
Sally Lipsius |
| Film Producer |
Sue Lee Stern |
| Head of Art Production (Unilever) |
Sarah Thomson |
| Art Producer |
Chloe Jahanshahi |
| Chief Strategy Officer |
Ben Kay |
| Strategy Partner |
Ila De Melloa Kamath |
| Strategist |
Cristina Diago |
| Senior Social Strategist |
Justin Jackson |
