| 标题 | Reverse Selfie Cannes 2023 |
| 广告公司 | Ogilvy UK |
| 广告战役 | Reverse Selfie |
| 广告主 | Unilever |
| 品牌 | Dove |
| 首次发布日期 | 2023 |
| 行业领域 | 化妆品、美容产品及香水 |
| 剧情简介 | Dove is renewing the fight for real beauty standards by pushing into the activist digital era with a hard-hitting new campaigns. The crucial issue of women and girls’ self-esteem is once again top of the agenda, as Dove highlights the widespread damage caused by the trend of heavily-edited selfies. At the heart of the campaign is a 60 second film, "Reverse Selfie", and is a sequel to Dove’s seminal 2006 film ‘Evolution’, which highlighted the false and unrealistic nature of the beauty ideals perpetuated by the advertising industry and the media. The film begins with an image a young woman has posted of herself on social media. The action then rewinds, reversing all the tweaks and staging that have gone into creating that image, and revealing the shockingly young girl behind the picture. |
| 媒体类别 | 案例研究 |
| 长度 | |
| VFX Company | Absolute Post |
| 制作公司 | Independent Films |
| 音频后期制作 | Grand Central Recording Studios |
| 导演 | Benito Montorio |
| Lead VFX | Phil Oldham |
| 执行制片 | Verity White |
| Global Creative director | Juliana Paracencio |
| 摄影指导 | Steve Annis |
| 文案 | Alison Steven |
| 美术指导 | Liam Bushby |
| Global Executive Creative Director | Daniel Fisher |
| 文案 | Ollie Jarrott |
| 广告经理 | Alessandro Manfredi |
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