Copywriter with a passion for storytelling and engagement, event design and TTL campaigns. A past as music journalist and communications manager. A present as Creative Director, with a focus on sports brands and entertainment.
Managing the creative output for Integer/TBWA on RCS (Corriere della Sera, Gazzetta dello Sport) and adidas. for a total budget of around € 1 Million
To ensure consistency in engagement, integration and disruption in the delivery of campaigns on all Integer accounts: Sony Mobile, Heineken - retail and consumer engagement, Ferrero, Regione Lombardia, Vodafone.
To develop Integer Italy as a true media neutral agency (TTL). From retail to ATL advertising integer will accompany brands and their target into the "Shopper continuum". Through the digital creative aspect and consumer engagement to be applied throughout client briefs and new business in order to reposition and foster the growth of the Italian side of the company as a true media neutral company. On top, to Direct creatively Integrated and ATL campaigns for Gazzetta dello Sport and Corriere della Sera (RCS).
To start up the new digital division at Momentum Milan. Developing the digital side in each project and increasing digital know how and integration across in the creative, and in the production department.
To coordinate Mirata’s corporate and B2B communication by managing a team of three ( graphic designer, communication executive and trainees) as well as directing the steps of the creative process of projects, ensuring an integrated approach in the delivery of campaigns, activations, promotions.
- Increase of web site clicks - From 80.000 to 150.000
- Increase of listeners per day - From 145.000 to 280.000 - From 410.00 to 470.000 (7day average)
LifeGate Radio since 2001 has been Italy’s media revelation. Transmitting only high quality music from classics to new entries, and shows focused on musical information and environmental awareness.
I was responsible for a team of 4 (Designer, Media Officer, Web Developers).
With duties ranging from: Communications and press office management to content editing, event design, agency relation, media partnerships.
Bachelor of Arts / Bachelor of Science International relations and Communications