| 标题 | Book Unique 1 |
| 广告公司 | Fallon |
| 广告战役 | Book Unique |
| 广告主 | ebookers |
| 品牌 | ebookers |
| 首次发布日期 | 2018 / 9 |
| 行业领域 | 在线旅游和预订服务 |
| 哲学 | Fallon London is letting would-be travellers know that ebookers allows them to book holidays that are as individual as they are in a new television campaign, which ditches cliched holiday tropes in favour of quirky fun. The concept at the heart of the campaign is ‘Book unique’, built on Fallon London’s observation that whatever your passion, thanks to ebookers’ breadth of choice and flexibility, you can book a trip that is as unique as you. This is brought to life via stories of weird and wonderful travellers and the unique holidays they have booked through ebookers, in a fantastical style. In one ad we see a boy who is mad on gladiators taken on a holiday to Rome by his parents, where they can indulge their desire to live like emperors while their son gets some hands-on experience of history. In another spot, a couple who love marine life are able to book an entire trip to Dubai built around their aquatic obsession, right down to staying in a hotel room with a window looking out underwater. The campaign runs on television, out of home, radio and social media starting this September, in Finland and Switzerland. Anonymised data gathered from booked trips after the campaign has launched will be used to inform future communications. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 芬兰, 瑞士 |
| 首席创意官 | Chaka Sobhani |
| 创意总监 | Neil Richardson |
| 创意总监 | Ronaldo Tavares |
| 创意总监 | Ricardo Motti |
| Managing Director | Robin Sutherland |
| Head of Brand Communications | Maryse Gauthier |
| Marketing Manager | Leif Neuvonen |
| 美术指导 | Liam Nicholson |
| 文案 | Cameron Black |
| Finnish Copywriter | Juha Kivelä |
| Graphic Designer | Ron Morrison |
| Graphic Designer | Adrian Britteon |
| Client Service Director | Jo Tauscher |
| Account Director | Thomas Prideaux |
| Planning Director | Olivier Tse |
| Agency Producer | Eleanor-Rose Stamp |
| Director | Jake Dypka |
| Production Co | Independent Films |
| Producer | Sally Llewellyn |
| Editor | Jack Singer |
| 后期制作 | MPC – Grade (Richard Fearon). Online – Prodigious |
| Sound Design | Factory (Dan Beckwith) – UK |
| Sound Design | Prodigious (Michael Powell) – Finland & Switzerland |
| 摄影指导 | Patrick Meller |
| Media planning/buying | PHD London |
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