| 标题 | CEO |
| 广告公司 | Openco- The Open Collaboration |
| 广告战役 | BMW Original Parts |
| 广告主 | BMW |
| 品牌 | BMW |
| 首次发布日期 | 2017 / 3 |
| 行业领域 | 汽车 |
| 剧情简介 | BMW Original Parts radio campaign. Proving how almost the right part, doesn't do quite the right job. A major impediment to increasing sales of BMW Original Parts is the proliferation of cheap, knock-off parts in the market. While at first glance, these parts appear to be adequate, the truth is that 'almost' isn't good enough and they simply won't do the same job as a BMW Original Part. Each ad in this campaign plays into a dramatic Hollywood trope - the CEO delivering a rousing speech, the coach inspiring his team at half-time, the lawyer delivering a stirring closing argument in defence of his client. Delivered theatrically, and scored by dramatic music, each soliloquy sounds generally impressive at first. However, when you listen closely, you notice that they are riddled with malapropisms and mixed metaphors. It is the perfect analogy for non-original parts. Even if they seem adequate at face value, they don't have what it takes to deliver to the standard a BMW demands. |
| 媒体类别 | 广播 |
| 长度 | |
| Creative Director, Copywriter | Mark Northcroft |
| 首席创意官 | Louis Gavin |
| 创意总监 | Darren Borrino |
| 创意总监 | Kyle Schoeman |
| 创意总监 | Team Rutherrino |
| 制作公司 | Howard Audio |
| 执行创意总监 | Rob Rutherford |
| 制片 | Belinda Howard |
| 广告公司制片 | Shoni Nekhabambe |
| Music & Sound Design | Lebo Maboa |
| Music & Sound Design | Adam Howard |