In the campaign, Laura, an eight-year-old girl, reveals in a letter her traumas and frustrations, while her father's character was changing.
哲学
People suffering from alcoholism, as is the case with smokers, need to be strongly affected if they are to search a treatment to escape addiction. For that reason, we produced a film that approaches the issue through a different angle. One that shocks and exposes the situation as seen by an innocent child, showing how the alcoholic hurts and damages the ones he loves. The main objective of the film is to encourage the dependent - and the dependent's family - to seek help.
问题
According the Albert Einstein Hospital (BR), 10% of the Brazilian population suffers from alcoholism, with males making 70% of all dependents. "Alcoholism is the most common mental illness in the world", says the psychiatrist Doctor Sérgio Nicastri. In many instances, domestic violence is a consequence, destroying homes and creating irreparable trauma.
结果
Hundreds of websites around the world shared and praised the campaign with more than 30 thousand people sharing the video through social media. Chosen by the Exame Magazine (a major Brazilian news publication) as one of the campaigns that you can't miss, the film keeps reaching and affecting more and more people around the world, becoming a timeless message. One that can positively affect families as much as today as in the coming years.