Konradin Resa
创意总监 at DDB Group Germany
Berlin, 德国
标题Check it before it's removed - Naked Breasts on Facebook Against Breast Cancer
广告公司
广告战役 Check It Before It's Removed: Naked Breasts On Facebook Against Breast Cancer.
广告主 Pink Ribbon Inc.
品牌 Pink Ribbon Germany
首次发布日期
行业领域 公共安全、保健及卫生
剧情简介 Facebook and Instagram have a policy of removing pictures of women’s bare breasts. On International Women’s Day, Pink Ribbon Deutschland used this act of censorship to remind women to test regularly for breast cancer. It asked 17 women to post pictures of themselves with one breast bared. The shots were accompanied by the caption: “Check it before it’s removed.” Supporters rushed to share these images before they were censored. One by one, the breast were removed from social media – but by then, mainstream media had picked up on the story.
媒体类别 案例研究
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创意总监
创意总监
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创意总监
创意总监
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美术指导
美术指导
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Social Media Manager
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Client Services Director
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