| 标题 | Black Characters (Short version) |
| 广告公司 | FCB Brasil |
| 广告战役 | Black Characters |
| 广告主 | Pestana Arte & Publicações |
| 品牌 | Raça Magazine |
| Posted | 6月 2022 |
| 行业领域 | 报纸、杂志、书籍 |
| 剧情简介 | In Brazil, 54% of the population is black, while 82.2% of congressmen and 84% of journalists at the biggest newspapers are white. |
| 问题 | To occupy spaces in public opinion, Raça Magazine, the largest publication on Afro Culture in Brazil, rethought the use of the most influential social network. Twitter has a limit of 280 characters. But the average characters used per tweet is 33. Which means: there are 247 characters to be occupied by a black voice. Black Characters is a collaborative tool that completes your tweet in real time, filling in the unused characters with a black reference related to the content being written. It includes 25 years of Raça’s publications and allows the black community to co-create the database by including new content. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 广告经理 | Maurício Pestana |
| 广告经理 | Hamalli Alcantara |
| 首席创意官 | Ricardo John |
| 执行创意总监 | Anna Martha Silveira |
| 执行创意总监 | Marcelo Rizerio |
| Creative and Innovation Director | Pedro Araujo |
| 联合创意总监 | Ricardo Alonso |
| 创意总监 | Luiz Filipin |
| 美术指导 | Diogo Rodrigues |
| 文案 | Cesar Finamore |
| Art Director Assistant | Lucas Felix |
| Content Team | Michele Carlos |
| Content Team | Thea Rodrigues |
| Content Team | Nina Sobrinho |
| Content Team | Marta Carvalho |
| Chief Strategy Officer | Renata D´Avila |
| Chief Growth Officer | Fábio Freitas |
| Media Team | Tiago Santos |
| Media Team | Edson Melo |
| Media Team | Cintia Mavros |
| VP Account Director | Elton Longhi |
| 项目经理 | Renata Reigota |
| 项目经理 | Anna Strohm |
| Legal | Catarina Fugulin |
| 制作公司 | FCB Studio |
| Motion Designer & Editor | Matheus Melo |
| 制作 | Fernanda Geraldini |
| 制作 | Paulo Bruno |
| Technology | Juscelino Vieira |
| Technology | Liandra Monteiro |
| Technology | Guilherme Okamoto |
| 音效 | Shuffle Áudio |
| 音效制作 | Henrique Ruiz Nicolau |
| 音效制作 | Francisco Castellano |
| 音效制作 | Marina Leite |
| Musical Producer | Franscico Castellano |
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