| 标题 | The Fairest Prenup |
| 广告公司 | FCB Brasil |
| 广告战役 | The Fairest Prenup |
| 广告主 | Whirlpool |
| 品牌 | Brastemp |
| 首次发布日期 | 2022 / 6 |
| 行业领域 | 洗衣机、电冰箱及其他大型家用电器 |
| 哲学 | Do you promise to love, cherish, and do your fair share of household chores? As part of its ongoing efforts to humorously highlight the discrepancy between how household tasks are divided among couples, appliance company Brastemp Whirlpool has introduced “The FairestPrenup.” The agreement makes the equal division of household chores a “legal” obligation, asking couples who are about to share a home to promise to assume equal responsibility for doing the laundry, cooking, cleaning, etc. The campaign, a follow-up to last year’s successful “Washing Away Excuses,” is built around the insight that while household chores should be everyone’s responsibility, there is not a fair division of labour among couples—with women overwhelmingly assuming the bulk of responsibility. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 更多信息 | https://www.brastemp.com.br/divisaototaldetarefas |
| 广告经理 | Andrea Salgueiro |
| 广告经理 | Gustavo Ambar |
| 广告经理 | Allyne Magnoli |
| 广告经理 | Felipe Santos |
| 广告经理 | Haline Pinto |
| 广告经理 | Paulo Alves |
| 广告经理 | Juliana Cereto |
| 广告经理 | Gabriela Rosa |
| 首席创意官 | Ricardo John |
| 执行创意总监 | Anna Martha Silveira |
| 执行创意总监 | Marcelo Rizerio |
| Creative and Innovation Director | Pedro Araujo |
| 联合创意总监 | Heloisa Ribeiro |
| 联合创意总监 | Leticia Rodrigues |
| 美术指导 | Rafael Rosa |
| 文案 | Daniel Neme |
| Art Director Intern | Mariana Cabrera |
| Concept Director | Ana Becker |
| Content Team | Bibiana Saldanha |
| Content Team | Thea Rodrigues |
| Content Team | Marta Carvalho |
| Media Team | Tiago Santos |
| Media Team | Mateus Madureira |
| Media Team | Elmayr Barros |
| Media Team | Guilherme Castanho |
| Media Team | Robson Cruz |
| Media Team | Isabella Rosati |
| Account Management Team | Elton Longhi |
| Account Management Team | Cláudia Schneider |
| Account Management Team | Mayara Nunes |
| Account Management Team | Luizye Konstantinow |
| Account Management Team | Carolina Andrade |
| Account Management Team | Letícia Hengles |
| Strategy Team | Renata D'Avila |
| Strategy Team | Mariana Teixeira |
| Strategy Team | Isabela Panico |
| Strategy Team | Jaqueline Tampelli |
| Strategy Team | Marcella Huche |
| Strategy Team | Lucas Maciel |
| Chief Growth Officer | Fábio Freitas |
| Data Intelligence Team | Priscilla Olegario |
| Data Intelligence Team | Carolinne Dantas |
| Project Management Team | Renata Reigota |
| Project Management Team | Amanda Zambrana |
| Project Management Team | Anna Strohm |
| 制作 | FCB Studio |
| Motion Designer & Editor | Henrique Aquino |
| Integrated Production Director | Fernanda Geraldini |
| Broadcast Supervisor | Carolina Ferreira |
| Graphic Production Team | João Albertini |
| Graphic Production Team | Daniela Fonseca |
| Technology Team | Juscelino Vieira |
| Technology Team | Liandra Monteiro |
| 摄影师 | Gabriel Moura |
| Executive Director | Thais Sanches |
| Filmmaker | Rafael Avancini |
| Location Scout | Calixto de Carvalho |
| Set Assistant | Jhonatan Barbosa |
| Production Assistant | Mariana Bueno |
| Casting | Agencia Y Model |
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