| 标题 | Adopt Stevie |
| 广告公司 | Dieste |
| 广告战役 | Adopt a peteran. Adopt a hero. |
| 广告主 | Dallas Pets Alive! |
| 品牌 | Dallas Pets Alive |
| 首次发布日期 | 2022 / 11 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | November 11th is Veterans Day, and it's also adopt a senior dog month. |
| 哲学 | We will give senior dogs the honor and recognition they deserve, just like we do with veterans, by creating a PETERANS campaign highlighting their accomplishments. Showcasing why they’d be the perfect hero to potential adopters’ families. |
| 问题 | People love adopting puppies. They’re cute and you can raise them the way you want to. Unfortunately, the same love isn’t given to older dogs. While senior dogs deserve to live their final years in a loving home, sadly that’s often not the case. Animal shelters are filled with senior dogs, and they’re often the last adopted. In fact, it is 75% more difficult for a senior dog to get adopted over a puppy. |
| 媒体类别 | 平面 |
| 摄影师 | Ale Burset |
| Retoucher | Diego Speroni |
| 集团创意总监 | Benjamin Jara |
| 创意总监 | Juan Camilo Valdivieso |
| 美术指导 | Christopher Rodriguez |
| 首席创意官 | Abe García |
| 创意总监 | Matias Jaramillo |
| 联合创意总监 | Andres Pedraza |
| 联合创意总监 | Daniel Vicente Días |
| 文案 | Joel Austin |
| Chief Strategy Officer | Marialejandra Urbina |
| Print Producer | Anne-Marie Zorad |
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