Jorge Oviedo
摄影师 at Macarena and Co
Bogotá, 哥伦比亚
标题Old man
广告公司
广告战役 Sin FaceApp
广告主 Alcaldia de Barranquilla
品牌 Alcaldia de Barranquilla
首次发布日期 2019 / 10
行业领域 政府信息与服务
剧情简介 Challenge Barranquilla's Government would like to display the great management that has been done with the elder community of the city, in a way that doesn't look like a administrative report from a government entity. Idea Without Face App appears as an opportunity to show people in the present, without altering how time passes by. An Idea that reflects the joy of the elders from Barranquilla with positive results for their citizens. Results This Idea have reached more than 9,678 elders from 2016 to 2019, with benefits in health, nutrition, recreation, psychosocial attention, prevention and productivity workshops among others. This idea has exceeded by 36% the coverage established in the Government´s Development Plan, with a participation of about 8,425 adults, in the course of the year. But the most relevant and significant of all, are not the digits; is in the smiles and the thrill to continue living and enjoying life until the end, without technology that forwards time, just letting the hours and days pass with the best attitude.
媒体类别 平面
创意总监
创意总监
文案
文案
美术指导
美术指导
美术指导
美术指导
摄影师

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