标题 | Wheelchange Tours |
Brief | There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that links a wheelchair to a bicycle. Thanks to that innovation, a person with reduced mobility can become a tour guide. This innovation led to the creation of a new type of city tour, and a new sort of tour guide. |
广告公司 |
FCB Lisbon
|
广告战役 |
Wheelchange Tours
|
广告主 |
Tur4All
|
品牌 |
Wheelchange Tours
|
Posted | 11月 2019 |
行业领域 | 运输、旅行及旅游
|
剧情简介 | There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that allows you to couple a wheelchair with a bicycle. With it, a person with reduced mobility can become a tourist guide. |
问题
| Wheelchange Tours is an idea for Portugal which sees the tourism industry as a priority. An idea that can create a new profession in the tourist business for people with motor disabilities, and that can be replicated elsewhere. |
媒体类别 |
案例研究
|
创意总监 |
edson athayde
|
创意总监 |
Luis Silva Dias
|
首席创意官 |
edson athayde
|
文案 |
edson athayde
|
文案 |
Márcio Nazianzeno
|
美术指导 |
Eduardo Pastor
|
美术指导 |
Andre Santos
|
设计师 |
João Martins
|
制作公司 |
BRO cinema
|
导演 |
Mário Patrocínio
|
音效 |
O Menino Grava
|