Catherine EMPRIN
Directrice Générale at BETC Paris, Pantin
Paris, 法国
标题Game Chaingers
广告公司
广告战役 Game Chaingers
广告主 UNICEF
品牌 UNICEF
Posted11月 2018
行业领域 机构/公益组织/非盈利组织
剧情简介 UNICEF took advantage of eSports’ popularity boom with Game Changers. The campaign mobilized the hyper connected community to raise awareness about the humanitarian crisis with the least support: Syrian children affected by the war. The organization invented a free donation mechanism that generates money by mining cryptocurrency while eSports players aren’t playing. With the support of the eSports influencers, gamers and teams, they raised $33 thousand without anyone donating a single penny.
媒体类别 网站
广告经理
广告经理
广告经理
客户经理
客户经理
执行创意总监
创意团队
创意团队
美术指导
制作公司
Head of Production
Creative Tech
Music Creative Director

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