标题 | Game Chaingers |
广告公司 | BETC Paris |
广告战役 | Game Chaingers |
广告主 | UNICEF |
品牌 | UNICEF |
Posted | 11月 2018 |
行业领域 | 机构/公益组织/非盈利组织 |
剧情简介 | UNICEF took advantage of eSports’ popularity boom with Game Changers. The campaign mobilized the hyper connected community to raise awareness about the humanitarian crisis with the least support: Syrian children affected by the war. The organization invented a free donation mechanism that generates money by mining cryptocurrency while eSports players aren’t playing. With the support of the eSports influencers, gamers and teams, they raised $33 thousand without anyone donating a single penny. |
媒体类别 | 网站 |
广告经理 | Ann Avril |
广告经理 | Christine Chevalier |
广告经理 | Hubert Chaminade |
客户经理 | Catherine EMPRIN |
客户经理 | Quentin Derviso |
执行创意总监 | Stéphane Xiberras |
创意团队 | David Campèse |
创意团队 | Tiampa Bamrounsavath |
美术指导 | Pierre Jungers |
制作公司 | Make Me Pulse |
Head of Production | Bao Tu-Ngoc |
Creative Tech | Boris Le-Berre |
Music Creative Director | Christophe Caurret |