| 标题 | The Hidden Room |
| 广告公司 | Leo Burnett Middle East & North Africa |
| 广告战役 | The Hidden Room |
| 广告主 | Home Box |
| 品牌 | Home Box |
| 首次发布日期 | 2022 |
| 行业领域 | 家用电器、家具及园艺工具 |
| 哲学 | This film, inspired from research where Home Box and Leo Burnett asked 329 domestic workers about their favorite place in the homes they work in, and out of all the places they spoke about, the workers’ living space, remained unmentioned. Through this premise, the film addresses an inequality delicately and sensitively. Expat domestic workers are employed in many homes in the Middle East, often working for years for the same families, living away from their own families. They come from all over the world. But while they work in towering skyscrapers and big villas, their rooms remain very small spaces – typically 7 feet x 10 feet, but sometimes even smaller. These rooms are often furnished with second-hand or third-hand furniture, mismatched, worn out or dingy. So, the “The Hidden Room Collection” was created by the agency, Leo Burnett Dubai. It’s a specially curated collection, designed in collaboration with Home Box’s design team, that provides beautifully designed furniture and furnishing items for the small spaces where domestic workers live. With these smart living solutions, Home Box can help to transform these spaces, so people feel at home in the homes they work in. |
| 问题 | |
| 媒体类别 | Web Film |
| 长度 | |
| Soundtrack | Art of Silence by Uniq featuring Onio |
| 制作公司 | Liwa Content.Driven |
| 广告经理 | Ajay Antal |
| 广告经理 | Kunal Kapoor |
| 广告经理 | Shahzeen Rizvi |
| Chief Executive Officer (CEO) | Bassel Kakish |
| 首席创意官 | Kalpesh Patankar |
| Chief Strategy Officer | Tahaab Rais |
| 导演 | Tahaab Rais |
| Story | Tahaab Rais |
| Sound Designer | Tahaab Rais |
| Head of Production | Shereen Mostafa |
| 执行制片 | Sagar Rege |
| 摄影指导 | Aeyaz |
| 创意总监 | Aunindo Sen |
| 文案 | Aunindo Sen |
| 创意总监 | Kapil Bhimekar |
| 美术指导 | Kapil Bhimekar |
| 文案 | Paurav Shah |
| 创意团队 | Smit Agrawal |
| 创意团队 | Vaibhava Bhatnagar |
| Assistant Director | Remy Haddad |
| 剪辑师 | Neda Zag |
| 剪辑公司 | Cold Cutz |
| Grade | Karim Mira |
| Colorist | Karim Mira |
| Grade | LZRD |
| Strategic & Creative Excellence Designer | Khushboo Sawlani |
| 客户经理 | Asma Zaghdoud |
| 客户经理 | Nadine Raad |
| 执行制片 | Shane Vessaoukar |
| Production Coordinator | Neha Jaswani |
| 制作设计师 | Charbel Zgheib |
| Production Account Director | Puja Chatterjee |
| Production Account Manager | Nishqa Pillai |
| 后期制作 | Liwa Content.Driven |
| 后期制作 | Shoaib Ischtiyak |
| 后期制作 | Nikhil Soman |
| 后期制作 | Talal Dakkak |
| Operations Director | Raed Hakim |
| Senior Manager | Sheni Meledath |
| Senior User Experience Specialist | Venkat Krish |
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