Tahaab Rais
Regional Head Of Planning at FP7
Dubai, 阿拉伯联合酋长国
标题A Dad's Job
广告公司
广告战役 A Dad’s Job
广告主 Home Centre
品牌 Home Centre
首次发布日期
行业领域 机构/公益组织/非盈利组织
剧情简介 “A Dad’s Job”, launched on social media, Home Centre is first sharing a message to those who are living without a dad, that this Father’s Day they can also celebrate their moms who do a dad’s job every day. The film shows children saying the one message they’d love to share on Father’s Day.
哲学 So, as the world celebrates Father’s Day on June 21 with deserving tributes to dads, Home Centre, a leading home retailer in the Middle East, is using Father’s Day as a stage to support those moms who double up as dads.
问题 Many single moms in the Middle East tend to not only face everyday challenges of bringing up their children by themselves, they also have to deal with everyday obstacles created by members in their communities, in their society and even in their families. People do not accept a mother playing the role of both parents or do not believe a mother can be good enough to do both parts. Now, no brand in the Middle East has addressed these cultural issues that single moms face.
媒体类别 Web Film
长度
制作公司
Head of Marketing
广告经理
广告经理
广告经理
广告经理
广告经理
广告经理
Regional executive creative director
Regional executive creative director
Head of Strategy
创意总监
文案
Group Account Director
创意总监
文案
美术指导
文案
客户经理
文案
执行制片
导演
Head of Production
制片
剪辑师
后期制作
音乐作曲家
Production Coordinator

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